New name for Stuff’s news bulletin represents its “evolution”

Anticipation is building as it gets closer and closer to the start of Stuff’s 6pm bulletin, especially as its new name and logo has just been revealed.

Warner Bros. Discovery NZ excitedly announced yesterday the inspired name of ThreeNews, and that the logo brings together the current digital and free-to-air assets used on Three under one look and feel.

Along with the rest of New Zealand, Juliet Peterson, WBD Vice President, Head of Networks ANZ is looking forward to seeing further progress on the new bulletin, which will air for the first time on July 6.

“Before we had Newshub we had 3 News, we felt that the name “ThreeNews” was both a nod to our storied history, but also different enough to show that this isn’t a continuation of our older news offering but an evolution.

“Stuff isn’t just reproducing what we’ve always had. It’s going to be an exciting new bulletin while still retaining Three’s unique touch and approach.

“Having Sam Hayes remain as the face and lead of ThreeNews, with reporting from so many fantastic former-Newshub journalists alongside Stuff’s large multimedia team, this new bulletin is going to be superb, I can feel it.

“That said, this name is also an acknowledgement of all the incredible people who have worked for Three from when it was 3 National News, to 3 News, then Newshub, and now ThreeNews.

“The logo is also instantly recognisable for the many New Zealanders who watch any of our shows on Three, or use our ThreeNow digital platform. As the fastest growing streamer in New Zealand, we felt it was a good idea to tap into that brand success.”

Managing Director of Stuff Digital Nadia Tolich says the brand reflects the lively and gutsy news culture that Stuff and Newshub have shared and the name reflects how integral the 6pm news is to Three and ThreeNow.

“We are producing something that will be both familiar and fresh, a great marriage of the Three brand and Stuff’s live and lively news ethos,” she says.

“Our teams have worked together on the look and feel of the show, the set and the brand, bringing together a cohesive new bulletin that we can’t wait to share with the rest of Aotearoa.” 

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