The shift that dare not speak its name is true. ANZ/National has shifted its entire media account to Ogilvy, away from OMD.
The surprise move is a huge win for Ogilvy, which already handles the creative work for banking rival Kiwibank. According to Nielsen data, the combined ANZ/National …
Are NZ advertisers really receiving the best service from their agencies?New Zealand advertisers are poorly represented in what is, in most cases, the most cost effective channel to market that there is. Overseas, online marketing has rightfully established itself as the fastest growing marketing channel and mandatory in marketing …
Seven days of 6 o’clock ads right here. TV3, 10 September 2009 Burger King, The Steal Tower Insurance The Warehouse, Huffer Ts Copper Kettle Chips The Floor Store, win a trip to Paris Rexona Men, Richard Kahui All Black Consumer.org.nz, join for $25 Tower Insurance …
Could TV One’s Tonight be slowly losing the 10.30pm ratings war against TV3’s Nightline? TV3 says yes and TVNZ says it’s no big deal.
In the monthly averages this year, Tonight has been ahead of its rival by around 20,000 viewers aged 5+. But in …
The final finalists have been announced for the TVNZ/NZ Marketing Awards. A record number of entries this year so competition is fierce. Behold these masterful marketers.
NZ Post Marketer of the Year: Aisha Daji Punga – Marketing Director, Frucor Beverages Group Brendan Downey Parish – Sales & Marketing General Manager, Cerebos Gregg …
Latest in a series of international accolades for Immigration New Zealand’s MAGNET programme is word they’ve won an ECHO Leader award to be announced at the US Direct Marketing Association’s annual conference in San Diego in October. Agency Rapport Advertising and Marketing is particularly pleased as this …
Fresh from its success in dragging Aussies across the ditch to ski, soak and spend, Tourism New Zealand has just launched a new 100% Pure campaign in China.
The brand got a first outing there in 2008, with “astonishing results”, according to TNZ.
The new campaign commenced on September 7 …
The English and the Aussies just love Godzone. Doomsayers may wax on about the recession, but tourism in NZ has been given a boost thanks to two recent findings.
UK glossy Conde Nast Traveller ranked NZ as the second best destination in the world, after Italy. Turkey was third and …
How do you launch a mobile phone to hip, affluent early adopters and show some corporate social responsibility as well? If you’re Samsung, you team up with iconic fashion label Zambesi, get a bunch of celebs to take photos on said phone, auction off the pics and donate the …
When we read Hazel Phillips in NBR berating Revolution Advertising for a typo and missing commas in its print ad, we thought it was a little OTT. OK, so ‘hierachy’ was major boob, but the unique design of the ad didn’t warrant commas. What do you think?
In the …
We all know the work of fanatical filmhead Ant Timpson – producer, director, programmer and organiser of 48 Hours and The Incredibly Strange Film Festival.
On his blog this week he has proposed two awesome ideas. He would like the government to subsidise a 100 per cent New Zealand content digital …
The NZ EFFIE Awards finalists have been announced. Coming up trumps this year is DDB with 10 nominees. Colenso BBDO has nine but counting entries by Clemenger BBDO and Colenso & AIM Proximity makes the group total 14. Saatchi fares well with nine offerings in the ring. There are also multiple …
On a billboard, that is. For this month only, the hot Hollywood actress of Cuban extraction graces outdoor supersites for Calvin Klein ‘Body’ jeans. Be warned of traffic and pedestrian congestion outside Wellington’s Manners Mall and the corner of Parnell Rise and Stanley St in Auckland. Miss September never …
So you’ve made a machine that turns earwax into gold, created an odourless blue cheese or perhaps designed a sudoku toilet roll (too late, that’s already been done) – whatever your Big Idea is, pitch it to The Icehouse and you could win $15,000 worth of prizes, including …
After its inception in the US 13 years ago, iProspect launches in New Zealand. The company claims to be the ‘Original® Search Engine Marketing Firm’ that pioneered the practice of search engine optimisation and analysing online click-through data to increase ROI.
iProspect NZ is the company’s 21st global office …
Since its inception in New York in 1968, the pseudo-acronym has become synonymous with the most effective and creative TV advertising the industry has to offer. See all the finalists here.
Mark your diaries on Thursday 8 October for the biggest annual bash for ad agencies. The formal ceremony will …
So you think you can take a photo? If the New Zealand Geographic judges think so, you could win $1000 cash! But your entries need to be in by 10pm, Sunday 13 September.
The categories are Wildlife, Landscape and Culture, and from those entries prizes will be given for Inspirational …
The Communications Agencies Association of NZ (CAANZ) has partnered with Vodafone to champion mobile marketing and “celebrate creativity and effectiveness in the mobile channel,” says Vodafone mobile marketing manager, Simon Neal. “It is a young and evolving channel, and presents a tremendous and very unique opportunity for brands to engage …
InWaiting has just signed up Labtests to display InWaiting advertising in all 52 of their sites throughout Auckland. Labtests has recently taken over from Diagnostic MedLab as preferred supplier for diagnostic testing in the Auckland region. Their waiting rooms are forecast to see around 59,000 visitors per week. InWaiting …
A bad-taste ad doing the rounds on the web last week showed several planes crashing into a burning World Trade Centre and compared it to the number of lives lost in the 2005 tsunami. It was for the World Wildlife Fund and was made by DDB Brazil.
But …
It’s a smart idea that makes so much sense – show off all your clients’ products in one glitzy gallery for the media and industry bods to peruse and play with.
The concept is the brainchild of ex-Mojo PR managing partner, Jacqui Ansin. Ansin left Mojo less than four months …
Got charisma? A passion for creativity? Direct marketing in your bones? The AIM Proximity CEO role is up for grabs.
Former CEO Darryn Melrose will be leaving at the end of the month after a six-year tenure. Interim CEO, Jim Moser (CEO Clemenger Group), is sad to see Melrose go …
The Designers Institute of New Zealand (DINZ) has the BeST Design Awards finalists on its website. The awards acknowledge the country’s best graphic, product and spatial design over 29 categories.
A record-breaking 590 entries were received this year, the most the awards has seen in its 21-year history. DINZ …
Fresh from The Media Counsel this week: How Kiwis really feel about the recession. Are we cheap when it comes to wine? In Brazil, branding is everything, especially on radio stations. E-tailers discounting luxury items are working through exclusive WOM markets in the US. One man’s recession is another …
Ladies, A Plate has taken out the Best Book award at the PANZ Book Design Awards. Designed by Alan Deare from Inhouse Design, it also won the Best Illustrated Book. The home-baking bible, by Alexa Johnston, appealed to the judges not because it was “particularly flashy, nor particularly ‘designer’. It …
How’s your digital fitness? Are you struggling with sit-ups when you could be burning fat and reinventing yourself on a super-duper cross trainer? Digital marketing is here to stay and it’s about time you learnt all the tools to create a brand presence on the web that lasts …
See ya Y&R, hello Sugar. BNZ has appointed Sugar as its new agency with their media partner SparkPHD.
Even though Y&R have been delivered some “great work” in the last four years, BNZ head of brand, Jo Kelly, says “we’re entering a new phase of our business …
Dean Spanley was a big winner at the 2009 Qantas Film and Television Awards, taking out the gongs for Best Feature Film (budget over $1m), Best Screenplay and Best Director for Toa Fraser, who couldn’t make it to the ceremony as he was on Maui doing yoga. In his …
Award highlights
FilmQantas Best Feature Film – budget over $1 million Dean SpanleyBest Feature Film – budget under $1 million The Topp Twins Untouchable GirlsBest Director in a Feature Film (budget under and over $1 million) Toa Fraser, Dean SpanleyBest Lead Actor in a Feature Film Scott Wills …