Opinion
Ooh, this is why your OOH campaign needs better creative
Mark Johnstone, Senior Business Director at Vast Billboards, discusses why your OOH campaign needs more than just good placement to stand out.
News
Kiwi media unites to bring America’s Cup live to Aotearoa
Stuff Group and Warner Bros. Discovery have teamed up with Emirates Team New Zealand to bring the America’s Cup live to Kiwis – no matter where they are.
News
oOh!media’s data platform to allow Smart Reach for advertisers
Out of home media company oOh!media’s new platform aims to use data and consumer insights to change the way advertisers engage with their audiences.
News
Foodstuffs celebrates two brands in Kantar Reputation Index top 10
Kantar’s annual survey into Kiwi brand reputation sees Pak’nSave maintain its position as fairest in the land, as New World squeaks in tenth.
Movings & Shakings
One Plus One welcomes two new staff members
Independent communications agency One Plus One Communications has announced the appointment of two new team members.
News
Takeaways, dim sum and poems: A report from World Out of Home in Hong Kong
CEO of Phantom Billstickers, Robin McDonnell, provides a wrap up of the World Out of Home Congress in Hong Kong, sharing his key takeaways.
Movings & Shakings
OMG NZ: Angela Spain welcomed as new General Manager, PR
Omnicom Media Group (OMG) has announced the appointment of Angela Spain to General Manager, PR of OMG Content, New Zealand.
News
Colenso BBDO’s AI campaign ‘Adoptable’ steals the spotlight at Cannes
Colenso BBDO’s campaign highlighting and aiming to combat dog homelessness has been awarded a Grand Prix in Outdoor at the annual Cannes Lion Festival.
News
Toyota takes top spot in Kantar Corporate Reputation Index, Air NZ drops to No. 3
Every year, the research company Kantar, with Wright Communications, releases the Kantar Corporate Reputation Index, where Toyota NZ has made the top spot.
News
JCDecaux completes year one of Toitū certification
JCDecaux New Zealand’s aim to be Net Carbon Zero by 2050 is well under way, with its first year of Toitū carbonreduce certification showing postive results.
News
Anthem’s work for aged care wins another award
Communications and marketing agency Anthem is celebrating another international award for its campaign for New Zealand’s aged care sector.
News
MediaWorks takes out annual UnLtd Dodgeball Tournament
Over 150 people across the Auckland advertising industry came together last week to duck, dive and dodge for good at the annual UnLtd: Dodgeball tournament.
News
Something Different to help businesses stand out
After 20 years working for global agencies, Kiwi Gareth O’Connor has created Something Different, a new venture which aims to make business strategies simple and easy to implement.
News
Interactive OOH campaign shows off Samsung’s AI features
A new campaign for Samsung is showing off the advanced AI features of the latest Galaxy S24 Ultra and S24+ smartphones.
International
NZ agencies recognised as Effie APAC finalists
Effie Asia Pacific has announced 121 finalists will vie for top honours in its annual Awards, with the winners revealed at a gala event on 13 September 2024.
Campaigns
University of Otago encourages students to heed migration call
Every year, thousands migrate down to Aotearoa New Zealand’s deep south – albatross, seals, great white sharks, students.
News
Radio Wānaka farewells stalwart, welcomes new host
Wānaka locals can expect a new start to their mornings as its local radio station farewells breakfast announcer, Mike Regal, and welcomes new host.
News
‘News-pee-per’ ad takes out top prize at Imprint Competition
By encouraging dogs to pee on its latest print ad, FCB Media has won New Zealand Media and Entertainment’s 2024 Imprint Competition.
News
NZ’s sheep prepare for baattle
To get ready for the new season of TV show House of the Dragon all must choose a side in the looming civil war – especially New Zealand’s 25 million sheep.
News
Stuff to launch new local paper for Waikato
A new free community newspaper for Waikato is aiming to extend Stuff’s reach across the region, bringing stories about local people right to the door.
News
North & South finds a new home with The Post
Current affairs title North & South has a new digital home on The Post, following a partnership with Stuff’s Masthead Publishing business.
News
Lumo renews partnership with Daktronics
Lumo is renewing its partnership with LED screen manufacturers Daktronics with the aim of introducing 10 new displays this year.
News
Back-to-back wins for Special NZ in London
Special PR has been named Global Creative Agency of the Year for the second year in a row, becoming the first agency to win back-to-back titles.
News
Global wins for Motion Sickness in London
The team Motion Sickness has returned from London with a couple of new additions to the agency’s rapidly swelling trophy cabinet.
News
A proud voice for wāhine Māori in tech
Go Media Director Andrea Rongonui is one of ten wāhine Māori chosen by Te Taumata Trust to spearhead a tech trade initiative with Europe and the UK.
News
NZ agencies shortlisted for global awards
VML Auckland’s work for men’s mental health and Colenso BBDO’s work for Medibank have seen them shortlisted in the global 2024 Gerety Awards.
Movings & Shakings
Shelley Hooper joins the Calibre + Candor team
Media and creative agency Calibre + Candor has appointed Shelley Hooper as Client Services Director who brings a wealth of knowledge to the position.
News
Celebrating life’s special moments with AA Life Insurance
Knowing full well the insurance territory is a serious one, AA Life Insurance has changed tact for its new campaign by celebrating life’s special moments.
News
Stuff Group reaches 3.4 mil Kiwis every month
Stuff Group is taking out the prize for having the biggest digital and print audience in the country, with 3.4 million Kiwis every month using its products.
News
Vast Billboards partners with Hivestack
Vast Billboards has expanded its reach across New Zealand with a new billboard and strategic partnership with Hivestack by Perion.