Ah, technology, you great saver of time, you great increaser of productivity/laziness and, if you believe the results of the second annual ‘Market Measures’ survey, you potentially great maker of money. But while the results seem to show that the Kiwi tech sector has laughed in the face of the recession (or at least sent it a few snarky emails and posted some anonymous comments about it on a blog), the boffins think many of these companies could be doing much better if they started taking a more strategic approach to marketing.

Whether it was the pseudoephedrine or that the eclectic audience of well over 200 marketing and advertising types was bigger than her Ad Show audience on TVNZ7, Hazel Phillips, mistress of ceremonies at Thursday evening’s Marketing Association talkfest on agency-client relationships, belied her claim that she is not a comedienne.

This week on Ads@6, the exquisitely uncomfortable guys at Fresh Up keep on delivering, Intanza offer a rather compelling reason to get the flu jab, the BNZ indulge in some blatant 80s-style heartstring tugging  and Continental give us every girl’s worst nightmare. Plus, more Rhys Darby!

Finally some good news for the beleaguered number crunchers at Telecom.  Yahoo!Xtra, the online joint venture between Yahoo!7 Pty Ltd and Telecom New Zealand Ltd, has announced an after tax profit of $1.37 million for 2009.

The company says this reflects the growth of digital media over …

New Zealand Post’s Targeted Communications division has made three new appointments in the last month as it looks to grow its presence in the digital arena.

The posties see digital strategy playing an integral part in the future direction of the company, with initiatives on the horizon that will …

On this week’s Ad Show we have a 50 Years of TV Advertising Long Lunch special. Shot at Clooney restaurant, the nostalgia-fest included industry legends Mike Hutcheson, one of the founders of Colenso, who has a 40-year sweep of the industry, Neil Livingstone of 99, who’s spent more …

This new TVC by Wieden + Kennedy Amsterdam for Nike’s ‘Write the Future’ campaign has only been around for a week or so, but it’s already closing in on nine million views on YouTube. And there’s a reason for that. And that reason is pure, unbridled awesomeness.

Turns out you didn’t have to be there after all. Australian channel Nine is set to make techno history by offering the world’s first free-to-air 3D sports match with its screening of tonight’s State of Origin game. The multidimensional match up follows Foxtel becoming the first Australian …

A favourite of pirates, Carribeans and Dave down at the fishing club has received a brand overhaul to reconnect with its Kiwi roots.

Figures released today show New Zealand online advertising spend experienced healthy growth in the first quarter of this year, keeping pace with, and in some cases outstripping, international trends.

As if an unrivalled lifestyle and living amongst New Zealand’s most breathtaking surrounds wasn’t enough, residents of the Lake Wanaka region have a new logo and slogan to love, hate or remain indifferent to.

With the champagne glasses barely out of the dishwasher, V48HOURS Film Festival 2010 grand champions, The Downlow Concept, have received even more good news.

Newspapers and PR reports were all aflutter last week with the news that Boy, written and directed by Taika Waititi, is now the “number one New Zealand film of all time”, overtaking The World’s Fastest Indian (TWFI) with a lifetime box office of over $7,050,000 in the eight weeks since its release on March 25.  But are we comparing apples with apples?

Air New Zealand has continued its purple patch, picking up a few more global industry accolades over the weekend after being chosen as Best Airline Australia/Pacific and handed the Staff Service Excellence Award for the Australia/Pacific region at the Skytrax World Airline Awards, a ‘passenger’s choice’ style awards for airlines.

This week on Ads@6, Chorus talks shop and takes to the countryside, Sam Neill shows off his acting talents for Kiwibank, Sugar’s new BNZ campaign heads to Kaikoura, Samsung shows off its 3D televisions (without actually being able to show off its 3D televisions) and we wonder if the ad for Sinopec is actually a front for some kind of cult.