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News
All ears: usual suspects jockey for position as latest radio survey released
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As we’ve now come to expect, the *, #, ##, ** and ^ flowed freely as the two big commercial radio players made their usual claims for the top spots following the release of the latest National Commercial Radio Survey figures. And, despite the typical murmurings about the methodology of the Research International study, which gets respondents around the country to fill in a diary about their listening habits, Gill Stewart, general manager of The Radio Bureau, says the results paint a fairly positive picture when compared to the previous year.

News
Best Awards shine light on quality Kiwi design
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Over 700 designy folk attended the DINZ Best Awards event on Friday night at the swanky new Auckland Viaduct Events Centre. And with a record 812 entries, the highest in the 23 year history of the event, a multitude of Gold, Silver and Bronze pins were handed out, with five winners—Avanti, Wellington Airport, Fisher & Paykel’s Social Kitchen by Alt Group, Sarah Maxey and typographer Kris Sowersby, and Resn for Toyota’s Sponsafier—picking up a coveted Purple Pin.

News
Picking growth: Hotfoot gets its hands dirty for new Go Gardening campaign
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Before

After

There’s been a bit of green-fingered, grow-your-own food renaissance around the developed world in recent years, to the point where the approximately $600 million New Zealand gardening market is one of the few retail sectors currently moving in the right direction. To help those numbers keep growing, Hotfoot and Tangible Media have chucked a bit of fertiliser on the Nurserymen and Gardeners Industry Association and launched a one-year long Go Gardening campaign that aims to get more Kiwis in the garden.

News
StopPress alternative RWC infographics: perceived corruption/lawyers
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New Zealand was on top of the world when it came to passing the dutchie to the left hand side. But, as the latest infographics.co.nz piece de resistance shows, we’re at the bottom of the heap when it comes to being corrupt (being at the bottom is a good thing in this case). Perhaps the two are linked? Speaking of corruption, they also decided to figure out which quarter-finalists had the most lawyers and while that data was unavailable, they did find out which country has the highest demand for lawyers based on cost-per-click advertising. Ireland takes that particular trophy. And, interestingly, despite being the most corrupt, Argentina has the lowest demand.

Opinion
Remembering Steve Jobs
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“Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.” Steve Jobs’ desire to make the world a better place through technology, design and innovation has been a catalyst for many of the changes the communications industry is currently battling with—and, in many cases, now using to its benefit. So we’ve scoured the internet for an insight into the great man’s life. 

News
Farmers and .99 offer glimpse of retail future with new interactive catalogue
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Overseas, interactive catalogues are well-established and many large brands such as Tesco and Morrisons in the UK are complementing—and usually reducing the cost of—their printed material by producing something akin to a regular digital magazine. Some local retailers have already dipped their toes in this water, but .99 and Farmers believe their new interactive catalogue is something unique in the New Zealand market. 

News
Oooh, suit you sir…
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…as Robert Harvey gets set to take up Philip O’Neill’s slack, DB’s Rene de Monchy departs for Singaporean shores, MEC announces a new arrival and a couple of internal promotions and TVNZ’s head of news and current affairs Anthony Flannery gets set to head back to Australia. 

News
In rude good health: DraftFCB and MOH revel in Effie domination—UPDATED
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DraftFCB and the Ministry of Health are a pretty bloody good team, as evidenced by the numerous awards the duo has won in recent years. And, after it was beaten by Colenso’s supreme award-winning catfood campaign for Whiskas last year, they’ve managed to wipe away those salty tears and make amends by taking out a fair swag of the big gongs at this year’s Effies at SkyCity, including most effective agency and most effective client. 

Opinion
Cracking the moral code: Rich Adams on how to keep experiential marketers in line
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Over the years it’s evolved under many different names, from field marketing, brand experience and even experimental marketing. But experiential marketing is finally beginning to establish itself as both a name and a discipline in its own right in New Zealand marketing circles. And this is giving rise to the trend for guerilla marketing techniques, live stunts and a variety of other non-permission based campaigns. As these become more commonplace, we’ll see these activities get closer and closer to the mark of what is and isn’t acceptable. So is self-regulation the right answer?  

Opinion
Operation disappear Dan
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Due to moderately popular demand, our immature penchant for photoshopping heads onto different bodies and a desire to help New Zealand come to terms with the crushing loss of our broken talisman, we’ve decided to ‘disappear’ Dan Carter, just as our quarter final opponent did in the 1970s and 80s. Piri Weepu looked good as a Daikin heatpump. So here’s how Colin stacks up as an off-field replacement. 

News
Mammoth and Shine dip it, dip it real good
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If men had their way, chips and dip would probably have its own segment on the food pyramid. And now, following on from the very successful launch of Mammoth Supply Co. yogurt, ice-cream and iced coffee ranges last year, Fonterra and Shine have referenced that manly desire with a very funny new ad for its new range of peri-peri, Kiwi onion, nacho cheese and spare rib dips that makes fun of nerds and nibbles and once again features the husky cowboy tones of Sam Elliot.

News
Ads@6: 14 – 27 September
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Rugby World Cup orientated advertising continues to find touch in this latest round of Ads@6, with Hayley Westenra, RWC 2011, the Warehouse and Mastercard gaining territory. Elsewhere, Jude Dobson keeps you regular and optimises bowel health for Phloe. Crash test dummies take one for the team. “Ew it’s a big giant hand thingy” scaring Bruce and Brian, for 2 Degrees. And fortunately Jane Eyre makes an appearance and raises the tone.

News
Responsible drinking meets responsible driving as Heineken moves message to appropriate medium
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Heineken’s global ‘Enjoy Heineken Responsibly’ campaign aims to “inform and educate consumers about the safe and responsible consumption of alcohol”—and, ideally, the safe and responsible consumption of Heineken. And now it’s ramping up its efforts to drill that message in at the business end of the RWC with the official launch of its ‘let a sober driver take you home’ taxi campaign in Auckland. 

News
Test drives, awkwardness and tinkering
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Who’s it for: ASB by Droga5 and The Sweet Shop

Why we like it: It’s a good way to explain why ASB is better than its competitors. It’s got some added gravitas with the voice talent of Dame Judi Dench. And it’s a nice …

News
Talk yourself up, win Stoneleigh delights
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Ahhh wine. You like to drink it. We like to give it away. And we’ve got a special gift box of four varieties of Stoneleigh’s new range of Marlborough Latitude wines (Sauvignon Blanc, 2011 Pinot Gris, 2010 Chardonnay and 2010 Pinot Noir) to give to one lucky reader. So add a comment to the wall telling us why you deserve it and we’ll send out the $110 pack to the best effort. 

News
No hang ups at NAB ad award
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Despite a large number of Rugby World Cup-related press ads dominating September’s newspapers, .99 has won this month’s NAB Newspaper Ad award with its call plan ad for Vodafone.

News
ASA keeps Vodafone in the dogbox
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Vodafone’s been on a bit of a horror run with bureaucratic entities recently. It’s already been pinged twice for misleading advertising and there are four more court dates with ComCom for separate offences on the horizon. And now it’s been pulled up by the ASA for an ad made by .99 that featured the always dodgy fork and toaster combo. 

News
We believe (you’ve broken the rules), says ASA to Lion
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Steinlager’s impressive ‘We Believe’ campaign to celebrate 25 years sponsoring the All Blacks has so far managed to evade the legal clutches of the IRB/IMG gatekeepers, despite stepping on Heineken’s toes and stealing a big chunk of its RWC thunder. But it hasn’t managed to evade the legal clutches of the ASA, which has smacked Lion on the hand for a print ad that featured a picture of the white can with the line ’30 names we can believe in’. The ad featured in the papers the day after the All Blacks squad had been named and was deemed by a majority of the complaints board to contravene the restrictions around heroes of the young. But does this ruling show the letter of the law is being taken too far? 

News
Chips on his shoulder
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As Jon Bon Jovi knows, going out in a blaze of glory is always the best way. And Arch West, the man who founded Doritos, is doing just that for his funeral, as a full-page—and slightly macabre—print ad that featured in the Herald attests. 

News
What’s in a Dame? ASB banks on ‘Experience’ for new campaign
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As the old phrase says, you go into a bank looking for your girlfriend and end up leaving with her mother. And while a likable bank may seem like the quintessential oxymoron, ASB is typically near the top of the customer satisfaction charts in comparison to the other big competitors. Now, following on from the first and fairly controversial incarnation of the big Creating Futures rebrand, it has taken a step in a slightly different direction with the launch its new ‘Experience ASB’ campaign over the weekend.

News
NZ Book Month brings home the silverware
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Big ups to NZ Book Month and its agency Rapport Advertising and Marketing for taking out four awards at the prestigious 2011 Promo Awards in Chicago. It was the only New Zealand ad agency to be honoured, alongside other winners such as P&G, Coca-Cola and Kelloggs.

Opinion
A nation mourns…
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Like many New Zealanders gagging for a long-awaited Rugby World Cup victory, the news that Dan Carter was out of the tournament with a groin injury that obviously came about because it was poisoned by the South Africans ripped our knickers and left a gaping void in our now husk-like hearts. As a very valuable marketing property, many of the brands he endorses, such as Jockey (maybe he should’ve been kicking commando, a la Andre Agassi?), Daikin and Philips, will also be devastated. Before the injury, seeing him on TV or half-nude on a massive billboard was a reminder that our hero was here to vanquish the enemies. Now they only serve to remind us of what we have lost and could forever be linked to pain and suffering. So, for the nation’s good, we propose taking the Stalinest approach and changing history by modifying all marketing campaigns featuring our man Dan. To start the ball rolling—and in honour of the tweet that said “serves him right for being a heatpump”—here’s what we think his ideal replacement would look like in the role. Interestingly, Piri doesn’t look quite as creepy.

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