Wednesday, June 24
stoppress.co.nz stoppress.co.nz
stoppress.co.nz stoppress.co.nz
Get the latest direct to your inbox twice a week. Sign up today.
News
Stop, Donna time: NZTA moves from mates to mums with Legend follow-up
By

Shared responsibility is an increasingly important part of the road safety programme, as evidenced most recently with the hugely successful Ghost Chips campaign, which, for the first time, specifically targeted young Maori and used humour to equip them with the tools required to speak up when one of their mates was too drunk to drive. And NZTA, Clemenger BBDO and The Sweet Shop have followed up that pop cultural phenomenon with a new campaign that tries to convince family members to do the same.

Opinion
‘Because not everything is better in front of a crowd’
By

Colmar Brunton has just released some survey results that show 60 percent of New Zealanders follow a brand on social media and more than two thirds think a social media presence adds to the brand’s appeal. But what those consumers say when they’re talking to those brands is another, very different question. So we thought we’d republish a column by The Research Agency’s Andrew Lewis that ran in the last issue of NZ Marketing and detailed the interesting results of a survey on how people interact with brands on social media. 

News
MediaWorks cuts CBS ties, Prime takes up the slack
By

MediaWorks TV has confirmed it will be not be renewing its output deal with CBS and is instead shifting the funds into the creation of local content. And Sky’s free-to-air channel Prime has taken over the rights and signed up for its first ever output deal. 

News
The day the news didn’t die
By

Newspapers, according to the latest readership and circulation figures, are still holding on and, in some rare cases, adding readers. So why, when the commonly held view is that newspapers are dead—or at least dying—does New Zealand appear to be bucking an international trend?

News
The Collective ups its social status with international accolade
By

Auckland-based dairy producer The Collective has embraced social media as its major marketing channel in an effort to better connect with its ‘herd’ and, in many cases, get them to assist with product creation. And that strategy has been vindicated, not just because it is one of the fastest growing companies in New Zealand, but because it was also named as the first and only New Zealand brand to feature in The Social Brands 100 list—”the authoritative ranking of brands leading the way in the social age”—coming in at number 57 ahead of brands like Dell, Groupon and Intel. 

News
Tourism Fiji finds its Sparks
By

We wrote about Colenso’s win of the Tourism Fiji account back in early April, and the island nation has added another Kiwi agency to its roster after Auckland-based full service web agency Sparks Interactive was named as its new website partner. 

News
Flowers, dolphins and pop-ups
By

Who’s it for: Sony by Frontage, Flying Fish and Blockhead

Why we like it: ‘Tis a beautiful piece of film, with New Zealand in a starring role. David Attenborough himself would probably rather stay inside to watch nature than venture into the real world after seeing this …

Movings & Shakings
Movings/Shakings: 29 May
By

Adam Good returns to the region, Y&R bolsters its Welly offering, prodigal Prodigy returns, Unlimited chooses its new editor, AWARD school opens for its second year of business in New Zealand, Eleven PR loses one of its flock to Mt Maunganui, and TVNZ names its Olympic team. 

News
Nature TV: Kiwi connection goes bush for Sony’s CG epic
By

Sony has a history of making beautiful ads to sell its TVs, with bouncing balls, paint and rabbits all clocking up millions of views on YouTube. And Flying Fish director Luke Savage and local effects house Blockhead have built on that tradition with a brilliant TVC for agency Frontage Inc in Japan to promote the qualities of Sony’s X-reality picture engine. 

Opinion
Special Group’s Semi-Permanent manifesto
By

Special Group is the first New Zealand ad agency ever to be asked to talk at the Semi-Permanent creativity conference, which packed out the Aotea Centre in Auckland for a few days recently and featured headline acts like New York artist Ron English, UK digital agency Hi-Res, San Francisco-based Industrial Light & Magic and Wallpapermagazine. The local lads opened proceedings in front of around 2000 people with a talk centred around the eight things they do to make their work more effective that showcased the diverse range of work they have produced over their four years of existence—including the Best Award-winning packaging work for ecostore and the 2011 AXIS-award winning AXIS opening film. So here’s a summary of their presentation.

News
And now, the newspaper news
By

The magazine sector had some pretty good news to report in the latest round of readership and circulation figures and, given what’s happening internationally, the New Zealand newspaper sector should also be fairly pleased with the results, which show there’s still plenty of life in the old dogs yet. 

News
NZ trio in the running as APMA stars
By

A handful of Kiwi agencies have made it into the finals of the APMA Star Awards, celebrating the year’s finest promotional and experiential marketing across Australasia.

Apollo Marketing NZ, Loyalty NZ and Below the Line (the only indie Kiwi agency) are among the 31 finalists shortlisted from a pool …

News
WTF? campaign draws on star power
By

Earlier this month, prime minister John Key recently came out and said he’s not against gay marriage, following on from US president Barack Obama announcing his support for it. And last week the local marriage equality movement forged ahead with a punchy new campaign, known simply as WTF?

The …

News
Share your favourite TV fix, win Quickflix subscription
By

Quickflix is hoping to make some big impacts in the New Zealand market as the country’s first TV and movie streaming service and, to help it along, its just launched its Quickflix App for iPhone, iPad and iPod touch. The App allows Quickflix WatchNow subscribers to view unlimited blockbuster movies and television shows instantly, on-demand, from their devices and also provides entertainment for non-subscribers, including access to all the latest movie trailers, as well as free Hollywood entertainment.

To celebrate the launch, Quickflix is giving you the chance to win a year’s subscription to its service (worth $203.88). To win, we want to know which TV show and movie you’d stream to your hearts content, and why. And, because everyone likes to win something, every entry receives a free month’s subscription to Quickflix.  

Movings & Shakings
Movings/Shakings: 25 May
By

Clemenger BBDO Wellington’s major social marketing coup, Nick Ward jumps in the pond, Clemenger BBDO’s “long search” comes to an end, design agency Insight eyes up Australian opportunity, new agency The Creative Store, Facilitate Digital takes a creative lead, and Datamine mines more talent.

News
DraftFCB does a number on everyone at Media Awards, takes third Best in Show in a row
By

In front of an almost capacity Langham conference centre young MC Oliver Driver had to shout to get attention. That’s becasue the 800-odd media and agency flunkies were riotessly celebrating their efforts last night at the  CAANZ Media Awards.

And the big winner? Well it was linked to the halting of interest and inflation rates last year, it forced the electricity industry to drop its pants and it has already won a host of the country’s big awards. And DraftFCB continued its golden run by following up from the last two year’s efforts and taking the Best in Show title for its work on Electricity Authority’s What’s My Number? campaign. 

News
May the Glossies be with you
By

The StopPress scanner is smeared with greasy fingerprints, but it’s not because we’re submitting files to Scanwiches or Cat Scans. It’s because we’re hitting go on the May round of The Glossies. But we need your vote. So get in there and choose your favourite. 

Opinion
Everything is dead: Kevin Roberts on life in a ‘super VUCA world’
By

The {insert thing here} is dead theme is a very common one in an industry that’s enamoured with the new. Newspapers are dead, magazines are dead, TV is dead, retail is dead, radio is dead, full-service agencies are dead .. and the list goes on. Typically, these rather evangelical assertions come from those with a barrow to push, not from those who are part of the ‘establishment’. So we were surprised to read a story about Saatchi & Saatchi’s global chief executive Kevin Roberts claiming marketing is dead, strategy is dead, management is dead and big ideas are dead in a presentation he gave at The IoD’s Annual Convention. 

News
New IdeaWorks incarnation keeps the momentum flowing with Beds R Us win
By

IdeaWorks closed its New Zealand doors in 2009 and said goodbye to eight staff and all of its clients, including the big Warehouse Stationery account. But it was officially reborn in March this year with Y&R Group as the new owner. And after a solid campaign to launch the new FCO retail brand in New Zealand, it has also been appointed as creative agency for Beds R Us after a three way pitch. 

News
Off-road meets hi-tech as Brother rides shotgun with Rally New Zealand
By

For many years, Brother has focused on promoting printers, copiers, sewing machines, labellers and other products from its “home and business IT peripherals” range, usually with a host of low-budget TV ads and that well-known tune at the end, ‘Brutttthhhher’. But it’s attempting to come out of the shadows in New Zealand—and, at the same time, showcase the Japanese company’s technological prowess—by signing up as naming rights sponsor of the Brother Rally New Zealand and the Brother International Rally of Whangarei. 

Opinion
A world gone digital
By

The MA’s Digital Day Out Event last week was an opportunity to see how advertisers and consumers are interacting via social networking sites, the internet, TV, mobile devices, tablets and instore digital signage. And what may be involved in the future if those relationships hope to be strengthened. 

News
Spotify kicks off in Kiwiland
By

Many have been anxiously awaiting the announcement, and it has cometh: digital streaming service Spotify is officially available in New Zealand and Australia, opening up its catalogue of more than 16 million tracks and bringing Spotify’s availability to a grand total of 15 countries. So what’s the deal? And why are brands like Coca-Cola getting involved? 

News
Nike goes deep with My Time is Now
By

The last time Nike and Wieden + Kennedy got together for a massive advertising push was for the Football World Cup and most would agree the end result, ‘Write the Future’, was one of the best sporting commercials of all time. But it’s taken things up a notch for the launch of the 2012 European Championship with the brilliant and multi-layered My Time is Now.

1 … 584 585 586 587 588 … 698