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Opinion
Where to for television?
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In the first instalment of a new series where senior members of OMD’s trading team put forth their opinions on some of the issues facing the media industry, associate trading director David Turner looks at how local broadcasters are adapting to changing consumer behaviour and why a single trading currency is inevitable.

News
Powershop’s two-wheeled diplomacy sees Kim Jong-Un pedalling for peace
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Powershop has got plenty of marketing mileage out of showing dictators, warlords and hard nosed politicians in oxymoronic situations as part of its long-running and at-times controversial ‘Same Power, Different Attitude’ campaign. Given recent global events, many wondered why its last ad chose to show Mao Tse Tung dancing to Gangnam Style rather than North Korea’s Kim Jong-Un. But it has now obliged, with another image by Doublefish showing the portly ‘Supreme Successor’ embracing his inner MAMIL, squeezing in to some lycra and going for a pedal.

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Through the looking glass
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PopPress regularly marvels at Google’s might, its remarkable products and its creative use of technology. But after seeing a video detailing how Google Glass will work, we have a sneaking suspicion this might just create more humans who have forgotten know how to interact with real people. And in case you’re wondering, it’s already happening, because screens are bad, mmmkay.

News
Cadbury’s bicycling bunny receives a special Easter treat
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Around 15 percent of Cadbury’s total revenue is thought to come over Easter. So it’s a very important time of year for the Kraft/Mondolez-International-owned chocolate makers. And, judging by the fact that its Easter ad won the March round of Colmar Brunton’s Ad Impact Award, it might even be higher this year.

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The sacred sponsors
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Last week was an interesting one for Ben Uffindell, editor of The Civilian and recipient of a letter from Colin Craig’s lawyers demanding an obviously satirical quote relating to Maurice Williamson’s ‘big gay rainbows’ speech be removed. Much guffawing ensued at the expense of Craig, and, after a few interviews, The Civilian went back to publishing its Onion-esque news stories, including an ‘opinion piece’ by an All Black that brilliantly juxtaposes the the mana of the black jersey with the game’s increasingly commercial focus.

News
EECA takes to the streets with eggs, milk and washing powder
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Outdoor is enjoying a bit of a resurgence at the moment, with an increase in revenue and creative campaigns like the MetService see-through billboard and Fly Buys’ ‘Little Bit Good’ using the medium to good effect and capturing a fair swag of attention, both in the real world and online. And now Ogilvy & Mather has come to the party with its campaign for the Energy Efficiency and Conservation Authority, which shows exactly how much consumers could save if they owned an appliance bearing the Energy Star mark.

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Fly Buys installation filled with 60,000 Jaffas for jafas
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We at StopPress are strong believers in the power of confectioneries as a marketing tool and it seems Fly Buys agrees with us. The loyalty rewards company has installed a giant vending machine in the Britomart Transportation Centre providing Auckland commuters with 60,000 Jaffas.

News
Branded content, social media and the changing face of TV
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For years, pessimistic pundits have been talking about the death of TV. But TV viewership is still as strong as ever, and ad revenue is standing fairly firm. One thing that has definitely changed, however, is the integration of brands into programming and the ability of social media to light fires underneath content, as evidenced most recently by the launch of the X Factor NZ—and the way broadcasters are now working more closely with marketers and creative agencies to come up with original branded content ideas.

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Windows to Apple and Samsung obsessives: stop fighting, start switching
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The Great Phone Wars of the early Teenies have been escalating recently, with Apple fans regularly lining up for the latest toy (as comedian Tom Gleesson said at the Comedy Gala, Apple’s next move will probably be to release a product that doesn’t fit existing plugs so we’ll have to rewire our houses and we’ll still say ‘thanks Apple’) and Samsung making fun of their blinkered devotion in some of its ads. But in this new spot for the Nokia Lumia by Crispin, Porter + Bogusky and Roman Coppola, Windows thinks both of the obsessed, bickering factions should take a look at another option.

News
The changing face of brands
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It’s always interesting to observe how brands have evolved over the years. As this infographic shows, companies like Canon and Mercedes-Benz have refined their iconic logos in fits and starts over the decades, but some are more or less unrecognisable alongside their original incarnations.

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From ads to entertainment: inside the new Oktobor
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Behind Nickelodeon cartoons such as The Penguins of Madagascar and Kung Fu Panda: Legend of Awesomeness is a team of animators who just happen to be based out of New Zealand. We look inside Oktobor Animation (formerly Omnilab-owned visual effects house Oktobor) and talk to head of production Rob DiFiglia and managing director Bruce Everett about New Zealand’s blossoming digital creative scene.

News
Meet Twitter’s new, more optimistic mascot
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Avid Twitter users will no doubt be familiar with the ‘Fail Whale’, a picture that regularly showed up when the service was over-capacity. That has become increasingly rare, however, and Yiying Lu, who designed the first image, has come up with a new one: the Success Loch Ness.

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