There’s been plenty of pomp, ceremony and brio in recent weeks at the new season launch announcements for MediaWorks and TVNZ. But behind-the-scenes, all is not quite so rosy, with a sharp drop in TV viewership since the middle of the year creating some concern.
AUT Adschool students are getting ready to present their portfolios to prospective employers at the annual end-of-year show, which will be held on 19 November from 5.30 to 8.30pm.
What sorcery is this? Six of the country’s most experienced admen—Mike Hutcheson, Ross Goldsack, David Walden, Peter Cullinane, Sandy Moore and Roger MacDonnell—were spotted feasting at renowned advertising haunt Cibo on Friday. This gathering certainly wouldn’t have happened a few years back. So what’s brought them together? The only logical explanation is the launch of a new advertising agency.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
To celebrate the 50th anniversary of Doctor Who, DraftFCB has came up with a campaign for Prime that enabled fans of the show to send an audio transmission of their voices on a voyage to the moon. UPDATE: feedback from DraftFCB about the campaign.
David Walden used to say that those working in advertising were paid danger money because you never knew when clients would walk out the door. And, after losing a couple of accounts recently, DDB NZ has felt the burn.
Chairman of Ideaworks Jon Bird discusses what Kiwis can expect to learn about the future of retail from Steve Brown and David Roth at the Westfield Breakfast Seminar that is scheduled to run at the Langham on 19 November. In addition to discussing the speakers’ areas of expertise, Bird also touches on some of the innovations that are going to be unleashed on the retail world in the next few years.
The phrase ‘print is dead’ has become ubiquitous in the industry, but there is still an argument to be made for region- and industry-specific publications that target certain groups of people. And in the last few months, four new titles have appeared on the market, and the teams working on these projects are optimistic about the future of print in New Zealand.
Michael Goldthorpe went along to TVNZ’s new season launch at the Viaduct Events Centre. And he got inspired about the potential for New Zealand to become a branded content powerhouse.
We posted a whole host of fancy, often fantastical and fairly big budget Christmas ads from overseas a few days ago. Now Sainsbury’s has joined the fray, and it’s knocked it out of the park with its emotional, user-generated festive film.
New generic top level domains mean a range of new choices for businesses and brands, but it’s important to get the application process right to secure the name you want, says Tim Newman.
After taking out last year’s best ad at the Fair Go Ad Awards for ‘Tight on Tour’, MasterCard backed it up last night for the follow-up, ‘Wedding’. And, at the other end of the spectrum, ASB and Saatchi & Saatchi’s bearded bellower Brian Blessed took the booby prize for ‘No biggy. Yes Biggy!’
Developing a video that’s representative of an entire country is difficult, because it has to include as many people as possible while simultaneously not upsetting those who have been excluded due to time constraints. This unenviable task was handed over to Assignment Group and Designworks, and they responded with a collaborative effort that Government was proud enough of to release on 6 November.
Brands are pretty keen to get themselves on the big screen these days. And, as Dodge has shown with Ron Burgundy, fictional characters make for pretty good spokespeople. So what do you say L’Oréal? It’s a match made in heaven—literally.
A Christchurch company with a long history in media production and an early adopter of YouTube is on a growth drive among organisations that have a message to beam to the masses.
MediaWorks was pretty cocky at its new season launch a few weeks ago. And, not surprisingly, so was Television New Zealand, which unveiled its primetime plans for the year ahead at the Viaduct Events Centre tonight, talked up its local content/international output combo, revealed its big programme partnership with Purina and, in recognition of the success of shows like My Kitchen Rules and The Block NZ, announced a new focus on multi-night screening.
TVNZ announced its new season line-up tonight. So we sat down for a chat with head of sales Jeremy O’Brien to talk about the broadcaster’s changing content strategies, the growth of production partnerships, the MediaWorks situation and what the future holds for TV.
Non-profit animal rights organisation Safe is pulling at Kiwi heartstrings with a new TVC that aims to spread awareness about factory farming in New Zealand. StopPress takes a look behind the scenes to see what it takes for a non-profit organisation to produce a TVC.
Hark, seekers of knowledge! Only a few tickets remain for next Tuesday’s event. So get yours and avoid a lifetime of bitter regret.
Nestle in South Africa went all sweet and gooey on the recent launch of Android’s KitKat OS with an exhibition of 3D printed chocolate sculptures. The 10 sculptors managed to resist scoffing their works of art before putting them on display.
TVNZ has made its first foray into using the dating app Tinder as a marketing tool, but it was with a dark twist befitting a promo for zombie horror show The Walking Dead. Unsuspecting love lorn guys were served up hotties who eventually turned out to be walkers.
If you see Beyonce in concert, but you didn’t record it on your phone, did it really happen? Jo Bennett says the earned exposure of events often surpasses the live experience and this is forcing marketers to consider the value of events/experiential as an extremely powerful tool for reach.
If you stand still in retail, you’re dead. So, after a long period of declining sales, The Warehouse completely revamped its business and managed to reverse the slide.
If your company isn’t using remarketing, you’re missing the chance to drive visitors to your site and convert them into a sale — and to make it look like your company is bigger than it actually is, says ROI Marketing’s Duncan Jones.
150 years ago today, the first edition of the New Zealand Herald was printed. And APN NZ has gone to great lengths to celebrate the milestone, with one of its biggest ever promotions, a range of special editorial products and some significant changes to its digital properties.
Z Energy’s ‘Good in the Hood’, which let its workers and customers help choose the charities the business supports, made its brand promise a reality.
The New Zealand Herald has just hit its 150th birthday milestone. So what better time to look back on happier, simpler and more profitable times for the newspaper. StopPress takes a look at some vintage Herald ads.
GE is celebrating staging a concert in New York’s Union Square with the latest instalment in its Brilliant Machines campaign. The star act is literally heavy metal: it’s a group of robots named Fingers, Bones and Stickboy.
Don’t you hate it when you miss your bus, a meeting, or are forced to sleep rough in a cafe because they turned out the lights a and left without you realising? That’s what happens to the unfortunate schmucks in AT&T’s promo for a zero down offer on the latest iPhones.
The jandals are out in force, many have had the first sunburn of the season and the beaches are filling up. Summer is almost upon us once again, so to celebrate the closeness of the great yellow orb, here’s Getty’s top-selling beach-moment images in New Zealand.