
It was standing room only at IAB New Zealand’s Video Summit on May 7 as people gathered to hear from international and local experts.
It was standing room only at IAB New Zealand’s Video Summit on May 7 as people gathered to hear from international and local experts.
From a dark art to a hugely measurable enterprise and yet marketing still seems hit and miss. James Hurman’s new book delves into why.
ANZ New Zealand has selected MBM, part of the Publicis Group, as its new media agency partner in New Zealand.
AI-powered measurement enables faster, more responsive decisions but poses transparency and control risks, says WARC in its new report.
Phantom Billstickers promotes Tom Horton and Madi Broome to co-general managers, recognising the duality between brand and commercial.
Quantum Jump’s founder and CEO Ben Goodale is one of three New Zealand leaders recognised in Campaign Asia-Pacific’s 50 over 50 list.
Independent, full-service agency King St Advertising has appointed three team members into a new leadership team.
Westpac NZ has launched a playful Chopper Appeal via Goldilocks – its dedicated agency model created by Omnicom Oceania.
Omnicom Oceania has announced a multi-year partnership with the MiniMBA in Marketing, rolling the program out across its leadership teams.
New Zealand radio station The Edge is pivoting its strategy to address a growing cultural epidemic: digital overwhelm.
ABE’S Bagels has been acquired by George Weston Foods NZ Limited (GWF), the company behind Tip Top Bakery, Golden and Big Ben.
MoleMap, digital skin checks and mole-mapping services provider, has appointed Bread Agency as its social media agency partner.
Gerety will host a Jury Insight Panel in Auckland, bringing together members of the 2026 executive jury to share their perspectives.
The Devil Wears Prada 2 has become an instant hit at the box office in Aotearoa, 20 years after the release of the first film.
BcgCrave has announced its evolution into Crave Group, a streamlined identity for a more focused and expansive creative group.
Sky has announced a new multi-year agreement with the England and Wales Cricket Board, bringing international cricket to NZ audiences.
Kiwi online retailer Mighty Ape has unveiled a brand refresh via Thinkerbell with the tagline, ‘That’s mighty good’.
Vue Cinemas is inviting people to ‘Feel it forever’ in a new brand film created by Hijinks and directed by Aotearoa’s own Taika Waititi.
MediaWorks is announcing an exclusive commercial partnership with Tribe, New Zealand’s sports aggregation platform.
ASA’s Annual Report for 2025 ensures advertising regulation in New Zealand remains effective and consistent across media platforms.
Phantom Billstickers, TVNZ and dentsu have launched a street poster campaign for the new season of Celebrity Treasure Island: Wisdom vs Fury.
New Balance, Mediahub and Phantom Billstickers have launched a street-level installation for the New Balance 204L.
TVNZ has unveiled its first paid streaming product, the TVNZ+ Event Pass for the FIFA World Cup 2026, which gives access to all 104 matches.
Newstalk ZB has launched a new brand campaign celebrating the award-winning broadcasters behind its loyal audience.
Media expert Antony Young rounds up global media news. This week, The Devil Wears Prada 2 has become a full-funnel playground for brands.
TBWA\New Zealand has won a Global Grand Effie for ANZ Bank New Zealand’s ‘From dreaming big to knowing how’ brand platform.
Global martech platform Blutui, in partnership with agency-to-agency development partner Wow Group, is launching in the UK.
The Warehouse Group has announced the appointment of Together as its partner for media planning, buying, social and content.
Exit has signed Olivia Altavilla, a director who brings emotion, passion and honesty to commercials through genuine characters and stories.
The Republic of the Marshall Islands has selected indie agency Run Aotearoa to develop a new global tourism identity and brand platform.