News
IAB Video Summit brings the crowds
It was standing room only at IAB New Zealand’s Video Summit on May 7 as people gathered to hear from international and local experts.
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News
Future Demand: James Hurman’s new playbook for marketers
From a dark art to a hugely measurable enterprise and yet marketing still seems hit and miss. James Hurman’s new book delves into why.
Accounts
MBM appointed media agency partner for ANZ NZ
ANZ New Zealand has selected MBM, part of the Publicis Group, as its new media agency partner in New Zealand.
News
New WARC report explores emerging trends in measurement
AI-powered measurement enables faster, more responsive decisions but poses transparency and control risks, says WARC in its new report.
Movings & Shakings
New leadership at Phantom Billstickers understands the ‘beat of the street’
Phantom Billstickers promotes Tom Horton and Madi Broome to co-general managers, recognising the duality between brand and commercial.
News
Quantum Jump CEO Ben Goodale recognised in Campaign Asia-Pacific’s 50 over 50 list
Quantum Jump’s founder and CEO Ben Goodale is one of three New Zealand leaders recognised in Campaign Asia-Pacific’s 50 over 50 list.
Movings & Shakings
Full service indie agency King St appoints new leadership trio
Independent, full-service agency King St Advertising has appointed three team members into a new leadership team.
Campaigns
Westpac NZ and Goldilocks’ new chopper appeal shows power of people
Westpac NZ has launched a playful Chopper Appeal via Goldilocks – its dedicated agency model created by Omnicom Oceania.
News
Omnicom Oceania and MiniMBA partnership represents long-term investment
Omnicom Oceania has announced a multi-year partnership with the MiniMBA in Marketing, rolling the program out across its leadership teams.
Media
The Edge targets digital overwhelm with new campaign ‘Take the edge off’
New Zealand radio station The Edge is pivoting its strategy to address a growing cultural epidemic: digital overwhelm.
News
ABE’S Bagels acquired following record year
ABE’S Bagels has been acquired by George Weston Foods NZ Limited (GWF), the company behind Tip Top Bakery, Golden and Big Ben.
Accounts
MoleMap appoints Bread Agency as social media agency partner
MoleMap, digital skin checks and mole-mapping services provider, has appointed Bread Agency as its social media agency partner.
Awards
Gerety Awards to host Auckland Jury Insight Panel
Gerety will host a Jury Insight Panel in Auckland, bringing together members of the 2026 executive jury to share their perspectives.
Media
The Devil Wears Prada 2 a ‘Runway’ success for cinemas and brands
The Devil Wears Prada 2 has become an instant hit at the box office in Aotearoa, 20 years after the release of the first film.
News
BcgCrave steps forward as Crave
BcgCrave has announced its evolution into Crave Group, a streamlined identity for a more focused and expansive creative group.
News
Sky secures expanded England and Wales Cricket rights
Sky has announced a new multi-year agreement with the England and Wales Cricket Board, bringing international cricket to NZ audiences.
Campaigns
Mighty Ape unveils brand refresh with Thinkerbell
Kiwi online retailer Mighty Ape has unveiled a brand refresh via Thinkerbell with the tagline, ‘That’s mighty good’.
Campaigns
Taika Waititi brings cinema to life in new campaign for Vue Cinemas
Vue Cinemas is inviting people to ‘Feel it forever’ in a new brand film created by Hijinks and directed by Aotearoa’s own Taika Waititi.
News
MediaWorks secures exclusive commercial rights to Tribe Sports Platform
MediaWorks is announcing an exclusive commercial partnership with Tribe, New Zealand’s sports aggregation platform.
News
ASA releases Annual Report 2025
ASA’s Annual Report for 2025 ensures advertising regulation in New Zealand remains effective and consistent across media platforms.
Campaigns
Phantom Billstickers lights up the street for Celebrity Treasure Island’s return
Phantom Billstickers, TVNZ and dentsu have launched a street poster campaign for the new season of Celebrity Treasure Island: Wisdom vs Fury.
Campaigns
Phantom Billstickers and New Balance turn the street into a gallery
New Balance, Mediahub and Phantom Billstickers have launched a street-level installation for the New Balance 204L.
Media
TVNZ+ Event Pass launches for FIFA World Cup 2026
TVNZ has unveiled its first paid streaming product, the TVNZ+ Event Pass for the FIFA World Cup 2026, which gives access to all 104 matches.
Campaigns
Newstalk ZB celebrates its people and listeners with new campaign
Newstalk ZB has launched a new brand campaign celebrating the award-winning broadcasters behind its loyal audience.
International
Around the World: The Devil Wears Prada 2 brings in the brands
Media expert Antony Young rounds up global media news. This week, The Devil Wears Prada 2 has become a full-funnel playground for brands.
Awards
TBWA\NZ wins Global Grand Effie for ANZ Bank brand platform
TBWA\New Zealand has won a Global Grand Effie for ANZ Bank New Zealand’s ‘From dreaming big to knowing how’ brand platform.
News
Blutui Labs launches in the UK with new production model for agencies
Global martech platform Blutui, in partnership with agency-to-agency development partner Wow Group, is launching in the UK.
Accounts
The Warehouse Group appoints Together as integrated media partner
The Warehouse Group has announced the appointment of Together as its partner for media planning, buying, social and content.
Movings & Shakings
Olivia Altavilla joins Exit Films roster
Exit has signed Olivia Altavilla, a director who brings emotion, passion and honesty to commercials through genuine characters and stories.
Accounts
Run Aotearoa to develop tourism platform for Marshall Islands
The Republic of the Marshall Islands has selected indie agency Run Aotearoa to develop a new global tourism identity and brand platform.