Movings & Shakings
Movings/Shakings: 17 January
Industry happenings over the holiday period at Tourism New Zealand, MediaWorks, Bauer, CricHQ, IPSOS, FInch, Postr and Vena.
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Opinion
Will fake news lose its power now that we know it exists? Probably not
Even though fake news has been identified as one of the big villains of 2016, TRA’s Colleen Ryan doesn’t believe we are now going to be immune to its influence.
News
Anything’s possible on radio
America’s Radio Mercury Awards has served up some questionable inspiration for radio stars by encouraging them to push the boundaries and break the rules in a call for entries campaign.
News
Australia Day ad called out for historical inaccuracy
Meat and Livestock Australia have once again caused a stir with a ‘Celebrate Australia’ campaign that’s been criticised for misrepresenting the country’s history.
News
NZTA tackles speed by thanking drivers who take it slow
New Zealand transport agency and Clemenger BBDO Wellington have kicked off the year with another thought provoking campaign around speed, with the focus this time being on ‘Less Speed, Less Harm’.
Features
The Great StopPress ‘Year in the Rear’: our take on 2016—and the final week to vote for your favourites
You didn’t ask. But we answered anyway. So, to celebrate the last day of the StopPress season for 2016, we’ve looked back on the year and compiled an extremely definitive list of the big pitches, the big ideas, the big balls, the big stoushes, the big moves and the big whoopsies. So long, and thanks for all the clicks dear readers.
News
Year in Review: Erik Hay, Weta Workshop
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Erik Hay, head of media and communications at Weta Workshop, has to say.
News
Year in Review: Andrew Lewis, TRA
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Andrew Lewis, managing director of TRA, has to say.
News
Year in Review: James Butcher, Pandora
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what James Butcher, sales director at Pandora NZ, has to say.
News
Year in Review: Michael Fuyala, Bauer Media
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Michael Fuyala, head of digital at Bauer Media, has to say.
News
Year in Review: Alex Lawson, Carat
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Alex Lawson, general manager at Carat, has to say.
News
Year in Review: Deborah Pead, Pead PR
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Deborah Pead, founder and chief executive officer of Pead PR, has to say.
News
Year in Review: Ben Goodale, JustOne
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Ben Goodale, managing director at JustOne has to say.
News
Year in Review: Bridget Lamont, Countdown
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Bridget Lamont, Head of Brand Marketing at Progressive Enterprises, has to say.
News
Year in Review: Paul Catmur, Barnes, Catmur & Friends Dentsu
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Paul Catmur, managing partner and executive creative director, Barnes, Catmur & Friends Dentsu, has to say.
News
Year in Review: Leon Wratt, MediaWorks
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Leon Wratt, MediaWorks group content director of music, has to say.
News
Year in Review: Steve Bayliss, Foodstuffs
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Steve Bayliss, group general manager of marketing at Foodstuffs, has to say.
News
Year in Review: Spencer Bailey, Facebook
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Spencer Bailey, head of Facebook New Zealand, has to say.
News
Year in Review: Simon Coley, Karma Cola
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Simon Coley, co-founder of Karma Cola has to say.
News
Year in Review: Shayne Currie, NZME
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Shayne Currie, managing editor at NZME, has to say.
News
Year in Review: Andrew Reinholds, OMD
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Andrew Reinholds, managing partner at OMD has to say.
News
Year in Review: Fiona McLeod, CreateMe
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Fiona McLeod, managing director at NZME’s CreateMe, has to say.
News
Year in Review: Hilary Barry, TVNZ
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what TVNZ’s Hilary Barry has to say.
News
Brands offer up seasonal safety suggestions
As offices wind down and the summer sun takes full effect, a number of brands are giving timely warnings to drink responsibility and stay safe.
Opinion
Too late, your kids’ presents have already been unwrapped
In lieu of a Year in Review, Contagion managing director Dean Taylor looks at the young YouTube stars influencing toddlers’ Christmas wish lists.
News
Year in Review: Jordanna Murray, Microsoft New Zealand
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Jordanna Murray, Microsoft New Zealand’s Windows and Surface product marketing manager, has to say.
News
Year in Review: Fletch, Vaughan and Megan, ZM
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what ZM’s Fletch, Vaughan and Megan have to say.
News
Year in Review: Lyndsey Francis, TVNZ
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Lyndsey Francis, general manager of content solutions, at TVNZ has to say.
News
The Last Post: the comfort of old shoes
After his first year as editor of StopPress and NZ Marketing, Damien Venuto reflects on the unexpected connections between old shoes, creativity and The Rocky Horror Picture Show.
Partner articles
Avoiding the ‘crap trap’: in a world of information overload, are marketers coming back to craft?
Post. Click. Share. Repeat. At a time when filling the digital pipes with ‘content’ – no matter the quality – seems to be the go-to strategy for many brands and publishers, Damien Venuto looks at whether there’s a reaction against too much information from enlightened marketers and agencies and more value being placed on the skills that are required to craft high-quality media.