In possibly one of the most bazaar satirical news stories to emerge since President Donald Trump came into power, crayon company Crayola is said to be retiring it’s ‘dandelion’ colour due to pressure from the White House.
After nearly a decade, veteran creative Toby Talbot is returning to Saatchi & Saatchi to take on the newly created role of chief creative officer.
Marketing is a trade with many tricks, but EightyOne partners Matt West, Carlos Constable and Jason Wells reckon the key to success is being nimble enough to keep pace with culture.
Last week, international shoe brand Nike celebrated 30-years of its Air Max shoes by teaming up with a group of young New Zealand creatives who it picked to push the envelope of design and showcase what they do best. One of those selected was illustrator Andrew J Steel, who picked up his pen and created some magic for the brand. Elly Strang talks to him about what it’s like to work with a global brand like Nike, and what’s next on the horizon.
TRA’s Shaun Fitzgibbon takes a look at how corporate sustainability has come a long way in the last decade, with many of the most successful businesses, both large and small, implementing sustainability strategies.
Accenture’s Personalisation Pulse Check survey takes a look at how companies can uniquely serve everyone without overwhelming anyone in online and in-store retail experiences.
The All Blacks may be preparing for the upcoming Lions tour but that’s not stopped them playing the hero in the streets of Tokyo for an AIG Japan ‘#TackleTheRisk’ campaign.
Radio New Zealand has blown out 50 candles this week to mark Checkpoint reaching half a century of current affairs reporting. It’s now the longest-running news and current affairs programme on local radio and television with no sign of stopping. We talk to head of content Carol Hirschfeld about maintaining its remit as a serious news programme, radio with pictures and Checkpoint with John Campbell.
The finalists for this year’s Canon Media Awards have been announced, with The New Zealand Herald, Taranaki Daily News, Waikato Times Weekend and Public Address looking to repeat last year’s wins.
We’ve seen KFC’s chicken-flavoured nail polish and chicken-scented sunscreen, and now Burger King’s getting in on the action by promoting a Whopper toothpaste to mark April Fools’ Day.
iHeartRadio has extended its advertising offering by launching digital audience targeting across its live broadcast radio and digital stations.
Digital media has seen massive growth in recent years and the digital players have waged a fairly successful PR campaign to extol their own virtues and call into question the power of traditional forms of mass media. When it comes to TV, viewing habits are certainly changing, but the stats show that it remains by far the dominant medium in most developed markets. Erin McKenzie explains why the reports of TV’s death are greatly exaggerated.
Allpress Espresso may be doing well for itself with roasters in six countries, but to bring its brand into the digital world, it teamed with digital innovations agency Gladeye to launch a new website.
Ahead of the Lions tour which kicks off in June, a few All Blacks have taken a break from training to show visiting fans what’s on offer in Auckland as part of a ‘Secret Training Ground’ campaign for Auckland Tourism, Events and Economic Development (ATEED) by Augusto.
We thought we were getting pretty good at empathy but 2016 showed us that we have a lot to work on. The shock of Brexit, Trump and similar events around the world suggest that we have been perhaps a bit selfish and selective in how, when and with whom we are empathetic. 2017 sees a ramped-up call for empathy – it’s now more important than ever. But it needs to be empathy that is authentic, humble and self- aware.
It’s been nine years since mens’ clothing label I Love Ugly shook up the fashion scene in New Zealand and since then, there’s been highs and lows along the way. After keeping a low profile for the past year, the brand is back with a vengeance – and a collaboration with global sneaker giant Onitsuka Tiger.
As daylight savings messed with our minds, did any brands catch you off guard with an April Fools’ Day prank? We take a look at what local and international brands got up to over the weekend.
Lotto New Zealand has a long history of selling more tickets by focusing on the joy of the big win. But, more recently, it’s also tried to sell more tickets by focusing on giving, promoting the fact that those tickets help fund various community projects around the country. Last time it was Jesse Mulligan telling some of those stories. Now it’s turned to a young, fictional football player called Dylan who sees his life change with a single kick of the ball.
GMS Management’s Carrick Graham gets real about PR and ‘The Pit Strategy’.
Cast your mind back a year, and TVNZ was kicking off the hunt for the hard to find eyes of 18-39-year-old males. The solution was Duke, a free to air channel on TV and online with the freedom to experiment with its offering to gain the greatest appeal. We chat to general manager of online sales Louis Niven and Duke programmer Ed Kindred about it being the first male-skewed channel, it’s flexibility to try new things and what’s in store for its future.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Running around the house and backyard in search for chocolate eggs has long been the definition of Easter. Now, New World and 99 have given the popular past-time a modern day twist by putting it into an augmented reality game.
Snapchat has announced it’s available to partner with New Zealand brands and Air New Zealand is the first to get on board.
Donned in flat cap, cardigan and salt and pepper beard, CleanPaleo director Art Green fronts up the company’s first major ad campaign as Grandpa Leo. We talk to the health food entrepreneur and former Bachelor star on filming, the company itself and leveraging the ‘Art Green’ brand.
It’s tax return time again and this year, WooHoo’s vying for business with a new campaign, via Omnicron and a network of specialists, that captures the employed to self-employed. We take a behind scenes look at ‘Show Me The Money’ to see what the online tax agency wants to achieve, what Omnicron delivered and what a ‘woohoo moment’ really is.
As the smartphone market continues to heat up, Spark and Apple have teamed up to launch a new Trade Up campaign showing that all you need for a good time is an iPhone and a dog.
Using an influencer is nothing new in advertising. But in the past few years, the definition of the role has expanded to YouTubers, Instagrammers, bloggers and vloggers, and brands have been jumping on the bandwagon to be mentioned in newsfeeds. However, with the online space comes a new set of challenges from selecting an influencer to measuring results. We chat to Fuse content and brand experience director Holly Lindsey about choosing the right influencer for the brand, understanding the grey areas and generating organic engagement.
NZME Vision and Radius Care have partnered up to create a heartwarming video depicting a family reunion both virtually and in real life.
