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News
Inside Spark’s customer-centric core
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Fair to say, Spark is more than a telco. In recent years, it’s transitioned into the music space, sports, and business support. This evolution has been accompanied by a digital transformation and at the Adobe Symposium, Erin McKenzie sat down with data powered customer engagement lead Lena Jenkins to talk about Spark’s tech and people-focused core.

Opinion
Gray matters: microbrands are social brands
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When I saw StopPress introducing Zavy’s Social Scoreboard, I couldn’t help thinking that comparing how the top 25 traditional media advertising spenders in New Zealand have performed on social media, is great, as far as it goes; but it is microbrands that have been the greatest beneficiaries of advertising on social sites.

Partner articles
Helping national brands get local: the Brand Machine story
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During his career in advertising, Andrew Mitchell saw first-hand how challenging it was for brands with multiple locations to produce quality local marketing across their network. So, he set about starting his own company to solve the problem. Five years on, Brand Machine’s Marketing Hub solution is automating local marketing for brands around the globe.

News
WWF assigns FCB NZ as its creative partner
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WWF has appointed FCB as its new creative partner – after years without a formal agency on the ground in New Zealand. FCB won the business following an informal pitch process and will provide the organisation with communication strategy and creative services.

Partner articles
Propel your brand ahead of the pack
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As the digital world becomes more pervasive in our everyday lives, advertisers require a consistent and transparent method of measurement to understand and evaluate the e ectiveness of ad campaigns across multiple platforms. Tony Boyte, a director at Nielsen, discusses how Nielsen Digital Ad Ratings can help bring advertising investment transparency to advertisers, agencies and publishers.

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