
DDB NZ has announced the appointment of Chris Willingham as managing director.
DDB NZ has announced the appointment of Chris Willingham as managing director.
It’s no easy feat to cut through the noise in the cosmetics aisle at the grocery store, but spotting a hole in the market, Earthwise Group managed to do just that. We take a look at this year’s best emerging brand/business.
Next week PR, experiential and social professionals will be gathering with their clients for the inaugural PREScom Awards, and it’s Spark PR & Activate, Copper Brand Experiences and Fuse Leading the finalists.
Fair to say, Spark is more than a telco. In recent years, it’s transitioned into the music space, sports, and business support. This evolution has been accompanied by a digital transformation and at the Adobe Symposium, Erin McKenzie sat down with data powered customer engagement lead Lena Jenkins to talk about Spark’s tech and people-focused core.
AA has taken to the radio waves for its latest AA Smartfuel campaign via Rainger & Rolfe, with a playful warning about the distracting nature of its offers.
IABNZ’s Internet Advertising Report for Q3 2018 has been released, with total revenue reaching $266 million for the quarter representing 13 percent growth year-on-year.
Sixty-two years after its first edition, New Zealand’s naturist magazine – gonatural – has seen it all. From censorship and explicit status, to countless volunteers putting together the magazine four times a year in earnest. Caitlin Salter talks to current editor Michael P Moore about how this labour of love has managed to stay afloat.
Industry happenings at Ipsos New Zealand, Chemistry, FCB, Oath ANZ and Thrive.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
The engineering industry is a highly competitive one and great talent in the industry is invaluable. So how does a company compete to attract and retain gifted staff? Harrison Grierson had the answer.
When I saw StopPress introducing Zavy’s Social Scoreboard, I couldn’t help thinking that comparing how the top 25 traditional media advertising spenders in New Zealand have performed on social media, is great, as far as it goes; but it is microbrands that have been the greatest beneficiaries of advertising on social sites.
Qrious has partnered with Adobe to deliver data-powered customer engagement solutions using Adobe Experience Cloud for New Zealand companies.
A major restructure is underway at broadcaster Mediaworks, with its two biggest radio stations set to merge.
To ensure the new long-term brand platform for New World was a success, everybody in the company needed to chip in. The final product is a result of a collaboration between Foodstuffs, 99, ColensoBBDO, Fish and justONE.
Magazine Publishers Association executive director Pip Elliot has announced she will leave the position in December.
NZME and Go Media have entered a sales partnership that will see the out-of-home company’s media solutions be included in the media company’s multi-platform offering.
Transgender rights are coming further into the spotlight as trans individuals speak out on the importance of recognition and support from their community. Now, progressive company Lush Cosmetics has announced its new Transgender Visibility campaign launching today.
During his career in advertising, Andrew Mitchell saw first-hand how challenging it was for brands with multiple locations to produce quality local marketing across their network. So, he set about starting his own company to solve the problem. Five years on, Brand Machine’s Marketing Hub solution is automating local marketing for brands around the globe.
Earlier this year, we asked industry insiders to share their thoughts on the challenges and changes facing marketing. Hear what they had to say and their solutions to some of the problems.
ASB is celebrating the nearly half a million Kiwi kids who have been taught life-saving first aid skills through the ASB St John in Schools programme with a new campaign.
Whittaker’s raised the stakes with the Destinations product launch, featuring its now-familiar ambassador Nigella Lawson calling on multiple famous friends. We take a look at this year’s best marketing communication strategy.
Most men aren’t violent, but all it takes for bad things to happen is for good people to do nothing. This year, White Ribbon is asking men to ‘stand up’ and protect against violence by taking an online pledge and making a commitment to one of eight actions.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Industry happenings at PHD, VMLY&R, I Want Orange, MediaWorks, BBR/Passion PR.
WWF has appointed FCB as its new creative partner – after years without a formal agency on the ground in New Zealand. FCB won the business following an informal pitch process and will provide the organisation with communication strategy and creative services.
Regardless of what life throws at them, Tower Insurance promises to help customers continue their daily routines with minimal fuss in its latest campaign.
As the digital world becomes more pervasive in our everyday lives, advertisers require a consistent and transparent method of measurement to understand and evaluate the e ectiveness of ad campaigns across multiple platforms. Tony Boyte, a director at Nielsen, discusses how Nielsen Digital Ad Ratings can help bring advertising investment transparency to advertisers, agencies and publishers.
YouTube has conducted new audience research in New Zealand with the help of Ipsos and TNS. The team conducted 750 surveys and 15 in-home ethnographic interviews around the country, to better understand how and why people spend time on YouTube.
Electricity company Powershop’s latest campaign lets Kiwis be in charge with interactive street posters.