Campaigns
Westpac, Saatchi & Saatchi and Spark Foundry reward ‘the real ones’ at Laneway
Designed to celebrate die-hard fans – ‘the real ones’ – the campaign rewards those who know every lyric, queue early, and live for the music.
Latest campaign news brought to you by
News
Publicis Groupe ANZ launches Le Truc
Publicis Groupe ANZ has launched Le Truc, a creative collective that extends beyond traditional advertising.
News
Payper expands to Christchurch and relocates Auckland office
New Zealand PR agency Payper has opened a new office in central Christchurch while relocating its Auckland operation.
Campaigns
Woolworths and dentsu bring drive-thru convenience home for burger launch
Woolworths NZ and Dentsu Creative delivered a limited-time Home Burgers drive-thru activation for its new beef burger patty range.
Accounts
Curious Nation scores new wins across NZ, Australia and Japan
Brand activation agency Curious Nation has kicked off the year with three new business wins across NZ, Australia and Japan.
News
CarExpert launches in NZ in joint venture with Trade Me
CarExpert has officially launched in New Zealand, marking its first international expansion through a joint venture with Trade Me.
News
POP Publicity evolves into POP Agency
Independent communications consultancy POP Publicity has officially relaunched as POP Agency to offer an integrated model.
Movings & Shakings
Anthem appoints Conor Roberts and Alicia Lemmer
Communications and marketing agency Anthem has appointed Conor Roberts to executive director and Alicia Lemmer to account executive.
Campaigns
Bendon and YS celebrate women in new campaign
Bendon has launched a new campaign with YS to champion fit, comfort and confidence, while honouring women as they are.
News
Bear-illiant news! Griffin’s brings back Cookie Bear
Cookie Bear is returning to Griffin’s packaging this week, continuing his almost 60 year tenure as the face of popular Kiwi biscuits.
Movings & Shakings
OMD names Blair Alexander as CEO of New Zealand
Blair Alexander will lead operations and develop future-ready capabilities that will drive the next chapter of OMD’s growth.
Opinion
Brand lessons from Super Bowl 2026
The Super Bowl spotlight is powerful, but attention alone does not build brand strength, writes Tracksuit’s Sam Brough.
News
TRA refurbishes Auckland headquarters
“This refurbishment is about helping our people do the best work of their lives,” says TRA managing director Andrew Lewis.
Media
VMO expands retail media network with Dress Smart partnership
VMO has won the exclusive media rights across Dress Smart in New Zealand, further expanding its retail media network.
Movings & Shakings
Alex Edwards joins Multiplied to lead new Sydney operation
Independent creative agency Multiplied has expanded to Sydney, with Alex Edwards joining as partner to lead the operation.
Campaigns
Small bakery celebrates French craftsmanship and Kiwi quirks in new campaign
Artisan French bakery A La Baguette, based in Akaroa, has teamed up with a small creative crew to launch a new campaign.
Movings & Shakings
VML Wellington announces new leadership team
VML welcomes Daine Kingma as managing partner, Jemma Titheridge as head of strategy, promotes long-term leader Kate Thomson to head of media.
Accounts
Airwallex named official business finance partner of the Blues
Global financial platform Airwallex has announced a new multi-year partnership with New Zealand Super Rugby Club, the Blues.
Accounts
Undertow Media adds to beauty and lifestyle portfolio with ghd account
Appointed as ghd’s retained PR agency in New Zealand, Undertow will handle all earned media, including launches, reviews and brand storytelling.
Media
Kapa Haka Regionals 2026 coverage coming to Māori+ and Whakaata Māori
For the next five months, experience the mana, mastery and magic of kapa haka across 13 rohe, including Te Whenua Moemoea (Australia).
Accounts
Augusto wins Blueberry Markets and Bonds Flying Roos SailGP Team pitch
Follows a competitive pitch process, Augusto was selected to deliver the creative storytelling and content development.
Media
Extensive reach and highly trusted: New global data reveals power of radio
New data, published for World Radio Day 2026, reveals the extensive reach and trust the medium has across the globe.
Opinion
Steve’s Super Bowl Spew Review
Deciding what is or isn’t a good idea is the big call that all the people behind this year’s lineup of Super Bowl ads had to make.
Campaigns
True’s new campaign positions For Mercy stores as style destinations
Creative and design agency True has created a new campaign for Mercy Hospice to position its stores as must-visits for style seekers.
Accounts
Rinnai appoints YoungShand as media partner to drive integrated growth
Home and water heating supplier Rinnai has appointed independent agency YoungShand as its media partner to drive integrated growth.
Movings & Shakings
Havas Group ANZ appoints Olly Taylor as chief strategy officer
Havas ANZ has expanded the remit of Olly Taylor and appointed him as chief strategy officer for the Group.
News
Sky confirmed as broadcast partner for 2026 SailGP
Sky has been named the official New Zealand broadcast partner for the 2026 Rolex SailGP Championship seeason.
Campaigns
JCDecaux launches live Olympic supporter campaign for the NZ team
With the Winter Olympic Games underway, JCDecaux NZ is activating a live supporter campaign across its national digital network.
Movings & Shakings
Bastion Shine rebrands to Bastion Aotearoa
The new name, Bastion Aotearoa, marks the next phase in the agency’s evolution and its focus on building powerful organisations and brands.
Campaigns
TBWA\New Zealand and Southern Cross launch The Feel Good Project
TBWA\New Zealand has launched a new campaign for the Southern Cross brand that puts real New Zealand health stories centre stage.