JCDecaux launches live Olympic supporter campaign for the NZ team

With the Winter Olympic Games underway, JCDecaux New Zealand is activating a live supporter campaign across its national digital network.

As the official out of home partner of the New Zealand Team, the campaign is delivered in partnership with the New Zealand Olympic Committee, bringing real-time fan messages into public spaces nationwide.

The campaign invites fans across New Zealand to submit photos of support via a dedicated portal, with approved images appearing live across New Zealand Team channels and selected JCDecaux digital sites.

Aligned with pace and momentum

Phil Eastwood, general manager, JCDecaux New Zealand, says: “The activation focuses on turning Olympic support into something people can see and share while the Games are happening.

“The Olympics are a live, emotional moment for the country. This campaign gives that support a public presence, updating as the Games unfold and allowing New Zealanders to be part of the story while our athletes are competing.”

The supporter creative is delivered as a live, collage-style execution that refreshes continuously as new submissions are received, ensuring the content remains current and closely aligned with the pace and momentum of the Games.

Jonny Errington, chief commercial and marketing officer of the New Zealand Olympic Committee, says: “Our athletes draw energy from knowing the country is behind them. Seeing that support appear live across the network reinforces the collective backing of New Zealanders at the moments that matter most during the Olympic Games.”

The activation is powered by dynamic creative optimisation (DCO) in collaboration with creative technology partner Latch. The framework integrates live user-generated content feeds, automated creative switching and CMS-driven scheduling, allowing the campaign to refresh automatically and continuously.