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Small bakery celebrates French craftsmanship and Kiwi quirks in new campaign
French bakery A La Baguette's new campaign is light-hearted and fun
Artisan French bakery A La Baguette, based in Akaroa, has teamed up with a small creative crew to launch a new campaign.
The bakery was founded by Samuel Babin in 2024.
Creatives Nils Tscharnke (copy & concept), Julia Harmann (art direction) and Josef Höhnow (photography and creative consulting) developed the campaign. It celebrates French craftmanship, the bakery’s offerings, and the small quirks that emerge when French tradition meets Kiwi life.
Simple, honest and full of character
The campaign motifs have been rolled out across selected on- and offline touchpoints and are aimed at the local and Christchurch community.
Like A La Baguette, the campaign aims to keep things simple, honest and full of character.
