Campaigns
FreshChoice and dentsu turn City2Surf into a virtual shopping spree
FreshChoice and Dentsu Creative have created ‘Add to cart’ for the annual City2Surf, turning the fun run into a virtual shopping spree.
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Campaigns
Griffin’s captures a day in the life of New Zealand
Griffin’s new campaign offers an unfiltered portrait of the country, created in partnership with Motion Sickness, The Tuesday Club and PHD.
Accounts
Thompson Spencer named social agency of record for Griffin’s
Creative and media agency Thompson Spencer has been appointed social agency of record for Kiwi biscuit brand Griffin’s.
Campaigns
Billy launches an eye-catching campaign via Daylight
Billy, a power price-comparison tool, has unveiled its new brand platform and launch campaign in partnership with Daylight.
Campaigns
Lightforce Solar launches new TVC to declare “The future is obvious”
Lightforce Solar has launched a new TVC designed to reposition solar energy as a mainstream, obvious choice for Kiwi households.
Movings & Shakings
Advertising photographer Sacha Stejko joins Loupe
Auckland-based artist management and production company Loupe Agency has signed advertising photographer Sacha Stejko to its roster.
Awards
Best Design Awards 2026 open for entry
The entries for the Best Design Awards, a celebration of Aotearoa’s design and creative craft, are now open.
Movings & Shakings
Curious Nation appoints two to fuel trans-Tasman growth
Brand activation agency Curious Nation has appointed two new hires across its New Zealand and Australian operations.
International
Around the World: The great KitKat heist
Media expert Antony Young rounds up global media news. This week, the great KitKat heist – or was it just a marketing stunt?
News
NZ Marketing Association reveals #OnSocial26 update
#OnSocial26, hosted by the New Zealand Marketing Association, has announced new international speakers, two workshops and a special reveal.
News
Reach doubles down on AI to modernise letterbox
Reach has appointed Sarah Whitehouse to a special projects role focused on the measurement of physical media.
Campaigns
Pedigree and Colenso BBDO take on dog oral care and make it unmissable
Pedigree has launched a new Dentastix campaign with Colenso BBDO, making dog oral health impossible for pet parents to miss.
Campaigns
Cardrona Alpine Resort’s new campaign lets ski legs do the talking
Cardrona Alpine Resort and Treble Cone’s latest campaign is letting your legs do the talking – and they’ve got a few complaints.
Partner articles
Sea Cleaners, JCDecaux and dentsu launch Reverse Media Schedules
Sea Cleaners, JCDecaux and Dentsu Creative have launched a new media product to measure the negative impact of branded litter.
Campaigns
Brands come out to play for April Fools’
To see brands using April Fools’ Day to make people laugh with unhinged launches and announcements is such a treat.
Movings & Shakings
Bastion Aotearoa strengthens creative bench following KFC win
Bastion Aotearoa has appointed three creative hires following its recent appointment as creative agency partner for KFC NZ.
Movings & Shakings
Omnicom Media NZ strengthens Centre of Excellence with two appointments
Omnicom Media NZ has appointed Rachel Bayfield as chief transformation officer and Mike Delaney as group product director.
News
oOh!media renews Christchurch City Council Metro Services Bus Shelter contract
oOh!media New Zealand has renewed their Christchurch City Council Metro Services Bus Shelter advertising contract, effective from April 1.
Campaigns
Billboard becomes live broadcast hub for Manu World Champs
At this year’s Manu World Champs, Genesis Energy partnered with PHD and Go Media to turn a digital billboard into a live broadcast hub.
Movings & Shakings
New sales director at Perion
Perion has appointed Lauren Martinus as sales director, New Zealand, as it expands its footprint in the programmatic DOOH space.
News
Indie agencies redefine scale as AI reshapes media landscape – IMANZ report
A new report has found that independent media agencies in New Zealand are rethinking how they grow, compete and their pricing.
Media
IHAC launches new podcast for ANZ’s in-house agency community
IHAC has launched In-House Insights to give in-house and hybrid agency leaders a platform to share their experiences and perspectives.
Campaigns
ANZ’s new campaign hits K Road like a wrecking ball
ANZ is celebrating its new loan offer with a large wrecking ball install swinging into the side of a building on Auckland’s Karangahape Road.
Media
Val Morgan’s new research reveals why cinema is famous for families
Val Morgan’s new research reveals why cinema remains one of the most powerful environments for brands to connect with family audiences.
Movings & Shakings
New Zealand Comedy Trust announces new general director
The New Zealand Comedy Trust has appointed Rae Baker as general director to ensure the organisation’s mission of helping Kiwis share a laugh.
News
Mango Communications Aotearoa rebrands
Mango Communications Aotearoa has announced it will rebrand as part Omnicom Oceania’s evolving communications offering.
Media
Stuff Group to consolidate print operations in 2027
Stuff Group will consolidate its print operations in 2027, exiting its Petone print plant and moving operations to Christchurch.
Campaigns
Skinny turns phone calls into ad spots
Skinny is putting ads in its customers’ phone calls in exchange for the chance to win prizes – like a year’s supply of rotisserie chickens.
News
The Marketing Association’s #OnSocial conference is back
While it’s an industry built on screens, algorithms and scrolling, the Marketing Association’s social media conference focuses on real people.
Movings & Shakings
New staff and promotions at One Plus One
One Plus One Communications has appointed Kate Yule as senior account executive and promoted Sydnee Krum and Emily Hill.