Vampire role play wins ORCA

  • Advertising
  • October 5, 2009
  • Frances Chan

trbThe winner of The Radio Bureau’s September ORCA is Rory McKechnie of DraftFCB for his ‘Late again’ ad for Prime TV’s True Blood.

This month’s judges, Phil Yule, Harriet Crampton and Basil Christensen, picked McKechnie's ad for being a "really great concept that is a perfect fit for the product and uses the medium beautifully".

You can listen to the ad here.

ORCA-Winner-Webpanel

McKechnie would like to thank his creative directors, Chris Schofield and Billy McQueen, for playing such a big part in getting his winning entry made. He’s now in the running to win the Grande ORCA award and super grand prize yet to be announced. Plus, the annual People’s Choice Award is worth $1000 cash for the ad creator.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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