TVCs of the Week: 4 June

  • TVC of the Week
  • June 4, 2013
  • Ben Fahy
TVCs of the Week: 4 June

Who's it for: Fisher & Paykel by Colenso BBDO and Finch

Why we like it: Reminiscent of Wieden + Kennedy's fantastic Lurpak ads, this spot focuses on the psychology of the dining table, which is much more interesting than a rational list of product features. And anyone who enjoys cooking—or eating—should be able to relate. 

Who's it for: TradeMe Jobs by JWT and Capital City Films

Why we like it: The first-ever brand campaign for TradeMe Jobs aims to cement its spot at the top of the job site pile. And it's doing that with an on-going campaign showing how your name (or your attire) doesn't necessarily dictate your fate anymore. 


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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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