TVCs of the Week: 18 February

  • TVC of the Week
  • February 18, 2014
  • Ben Fahy
TVCs of the Week: 18 February

Who's it for: Lotto by DDB and Plaza Films

Why we like it: Following on from a relatively recent change in strategy to try and get punters excited about their chances, this campaign shows the unbridled joy of winning—and of perfectly timed high fives. Looks like the Lotto logo has had a bit of a spruce up, too. 

Who's it for: NZ Beef and Lamb by Tangible Media Content Marketing and OnDigital

Why we like it: Aside from the fact that NZ Beef and Lamb chief executive Rod Slater agreed to get in front of the camera, it's a simple idea done well. 

Who's it for: Axis Awards (x 2) by Special Group and Barnes, Catmur & Friends

Why we like it: The indies have followed on from the entertaining efforts of their larger competitors and delivered the goods for the Axis call for entries campaign. And while they both took very different approaches, they both featured a heady combination of praise and good-natured ribbing. 

Who's it for: Jim Beam by Ruskin

Why we like it: A big US spot starring new ambassador Mila Kunis that does a good job of showing just how long the brand has been around. And a lot of was filmed right here. 

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Social responsibility: Facebook in the aftermath of the Christchurch mosque terror attack
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Social responsibility: Facebook in the aftermath of the Christchurch mosque terror attack

Friday 15 March started out as a day of hope in New Zealand. Social media was awash with posts, images and stories about the nation’s teenagers taking to the streets to demand action on climate change. Tens of thousands of school students took part in the demonstrations, which stretched the length of the country from Southland to the Bay of Islands. However, by late afternoon, social media was filled with a completely different nationwide movement: an outpouring of grief about the Christchurch mosque terror attack.

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