Who’s it for: ANZ by True and Exposure
Why we like it: With the Black Caps on a roll and plenty of attention focused on the upcoming Cricket World Cup, ANZ is basking in that glow. And while the poetry and cinematic soundtrack make for a fairly serious, earnest ad, it’s still a nice depiction of the Kiwi cricketing culture (see the longer version here).
Who’s it for: ASB by Saatchi & Saatchi and Augusto
Why we like it: Well-trained dogs with sweatbands, tennis balls and world-class athletes. It’s a match made in heaven. And it got the crowds, Venus Williams and quite a few international media outlets awwwwwwwwwing hard.
Who’s it for: NZTA by Clemenger BBDO
Why we like it: While some entitled drivers/YouTube commentors seem to think this ad is misguided because the girl is at fault for running onto the road, and while the Police Minister has admitted to having reservations about the ‘ambiguous’ no tolerance approach to speeding over the holiday period, few would argue that convincing people to slow down is a good thing. And trying to get people to understand that it’s not always their mistakes that lead to tragedy is too.