Reverse signchology

  • News
  • October 30, 2009
  • Ben Fahy
Reverse signchology

FirestoneFirestone Glen Innes wasn't actually voted worst coffee in East Auckland. But it has been voted 'most captivating local sign of Friday afternoon' by a panel of StopPress experts.

Apparently the sign was inspired by one of the manager's friends, who attempted to create a little bit of interest in his establishment and emblazoned his steakhouse with: 'Voted Adelaide's worst vegetarian restaurant'.

Some of the area's coffee purveyors have been less than impressed with the wording, and it has created some confusion, because if you fail to notice the Firestone logo, it reads like Glen Innes itself was voted as having East Auckland's worst coffee.

Still, the sign has also created a few laughs along the way and people often comment on it. But there's a new, similarly tongue 'n' cheeky sign currently in development.

StopPress will bring you all the sordid developments.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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