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oOh!media gets Fresh n Fruity with live strawberry patches in bus shelters

oOh! Studio and Fresh’n Fruity sweetened up the streets by executing 10 Panoramas in bus shelters across Auckland and Wellington, with three of the locations featuring fresh, live strawberry patch walls.

This delicious concept was crafted by oOh! Studio to showcase Fresh’n Fruity’s key messaging that ‘fresh is best’ when it comes to dairy produce. 

oOh! Studio was tasked to communicate the ‘fresh’ element of the Fonterra yogurt product, which is made using fresh New Zealand dairy and natural fruit. oOh! Studio developed the decadent concept of live strawberry patches in bus shelters to achieve this objective and surprise and delight consumers. 

Ben Gibb, oOh!media’s Head of Sales says: “The oOh! Studio team are continuing to innovate when it comes to Out of Home activation and bringing exciting experiences to commuters. This special build for Fonterra’s Fresh’n Fruity is a fantastic example of how oOh! can help to elevate thinking in an attention grabbing way, that still delivers the important brand messaging.” 

Fresh’n Fruity’s Marketing Manager, Lucy Caseley says: “Fresh’n Fruity has been made fresh right here in New Zealand since 1985. With the two exciting new ranges, Fresh’n Fruity Greek and Fresh’n Fruity Indulge, we’re excited to bring attention to our delicious products through this special build. This unique build of having live fruit in shelters not only creates a beautiful and yummy experience for commuters and our customers, but also effectively portrays our core value of providing freshness to Kiwis.” 

The 10 Panoramas were live across bus shelters across Auckland and Wellington from February 14 to February 27, 2022. 

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