For the entire month of May, Youthline encouraged Kiwis to “Walk the Talk” for 31 minutes daily – the average time counsellors spend with a youth in crisis – and in doing so, fundraise for young people struggling with mental health.
As a long-standing partner and supporter of Youthline, oOh!media NZ signed up the oOh! team for Walk the Talk and challenged clients to get on board too.
The company went one step further, on-boarding Studio Box, F45 and Sweat Pilates to support the quest for exercise minutes.
oOh! organised a series of afternoon classes during the work day in May for its team and clients to get active. Rather than paying for classes, oOh! asked participants to donate instead.
Thanks to the efforts of the oOh! team and supportive clients, those involved manage to exercise for an average of 679 minutes (11.3 hours) per day and raise upwards of $3,000.
General Manager of oOh!media New Zealand, Nick Vile says: “I’m always proud to see the team get behind our long-standing New Zealand community partners in new and engaging ways. When Youthline came to us with Walk the Talk, the team jumped on board to support it.
“It wasn’t long before ideas started flowing about how we could activate the programme and I’m proud of the team for the energy and enthusiasm they brought to supporting NZ youth.”
Business Development Manager at Youthline, Elizabeth Maddison says: “It was fantastic to see the way that the whole oOh!media team got behind the campaign to support young people with their mental health.
“It’s only through the support of amazing partners like oOh!media that we are able to continue to be there for young people when they need it most.”