No one is perfect

Indian retailer Lifestyle has released a powerful campaign showing a woman beating down all the criticisms she’s received to show she is #ImperfectlyPerfect.

By JWT, the campaign is centred on a woman who talks about how she’s been labelled, called names and called out for her size and colour of her skin, before referring to herself as a goddess and describing her walk as a war-drum and forest fire that’s wild and free.

It’s a powerful message reminding women that their unique features make them no less of a woman and YouTube commenters agree.

One said the video is a “must watch for every girl”, while others have described it as “awesome” and “wonderful”.