Apple celebrates Christmas with dance

There’s no jingling of bells or brightly-lit decorations in Apple’s romantic new Christmas campaign as it focuses on the idea of sharing a special moment with someone.

Set to Sam Smith’s ‘Palace’, the ad cleverly promotes Apple’s iPhone, Apple Music and earbuds as it follows a woman walking through the snowy street listening to music. When Smith’s song begins to play, she breaks into a contemporary dance that sees her twirling across the road and in doing so, she bumps into a man. It appears she then shared an earbud with him, so they can dance in the street together, however, come the end of the video, it appears that was all a daydream.