Lotto claims Colmar Brunton February Ad Impact Award

  • Ad Impact
  • March 26, 2018
  • StopPress Team
Lotto claims Colmar Brunton February Ad Impact Award

It’s a new year and February’s great selection of new brand ads have set the standard high for 2018.

There can only be one winner and this month, it’s the New Zealand Lotteries Commission that takes the February Colmar Brunton Ad Impact Award home for 'Armoured Truck'.

The ad, made by DDB, was inspired by the true story of a Kiwi man who won $15 million and, honouring a promise made long ago, went halves with his mate. 

The tale is the third instalment of Lotto’s Imagine series.

There were three key reasons behind its Colmar Brunton Ad Impact Award win, including:

  1. Strong branding
  2. High levels of enjoyment
  3. Creating a lot of talkability for the brand

See the below infographic for more information about February’s Colmar Brunton Ad Impact Award: 

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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