Lotto takes its 'Imagine' platform to the streets via Spark PR & Activate

  • Advertising
  • March 16, 2018
  • StopPress Team
Lotto takes its 'Imagine' platform to the streets via Spark PR & Activate

If you won Lotto would you split it 50/50 with your best mate?

To bring to life itsArmoured Truck’ TVC, Lotto New Zealand is giving Kiwis the opportunity to answer this question inside a travelling caravan. 

Via Spark PR & Activate, the Lotto Powerball Imagine Caravan will visit 14 towns around the country offering best friends a chance to win a $10,000 travel voucher – by answering the question, ‘would you split your winnings 50/50?’.

The friends answer in secret by writing on whiteboards before flipping to reveal whether they’d split a Powerball win with the person sitting beside them.

Emilia Mazur, general manager of corporate communications at Lotto New Zealand, says the Lotto Powerball Imagine Caravan celebrates friendship and the spirit of generosity, encouraging friends to answer the ultimate question. 

“The idea was born from a real-life win where two mates from Wellington made a pact that if either of them won Lotto, they would go 50/50. When one of them won $15 million, he kept his word to his best mate – and gave him half of his win.”

The reactions from the Lotto Powerball Imagine Caravan will be filmed and used as video content on Lotto’s social media platforms.

To extend the reach of the activation to regional New Zealand, there will be one ‘Powerball Bonus Town’ at the end of the tour chosen by popular vote via a Facebook poll.

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