Little Sister Films, the brains behind an interactive tale for Hell Pizza in 2010, is at it again, this time to tell a very different story. The trans-Tasman company has now produced an interactive video for Deloitte New Zealand’s graduate recruitment programme, along with a YouTube teaser.
Little Sister used Rapt Media’s player as the platform for the point of view, day in the life-style clip. Rapt works across desktop and mobile browers and allows interactive elements for shopping and customer activation.
Deloitte’s 2012 graduate recruitment video generated 6000 YouTube views, while last year’s, the first made for Deloitte by Little Sister, attracted 18,000. The film for Hell Pizza has secured more than 10 million views.
With YouTube and regular videos you have not much time before the viewer switches off, unless it’s really strong content,” says McMillan. “With interactive you’re getting more engagement.”
Little Sister Films shot the footage over a week at Deloitte’s Auckland head office, with the actor using a custom built helmet rig with a Canon 550D mounted on it.