Ghost chips and old beer

  • TVC
  • October 25, 2011
  • Ben Fahy

Youtube VideoWho's it for: NZTA by Clemenger BBDO and The Sweet Shop

Why we like it: When it comes to social messaging, making at-risk groups feel bad about their behaviour often has a habit of leading to more of that bad behaviour. But this excellent ad aims to heap praise on those who try to stop drink driving from happening. Brilliantly shot, a good soundtrack and great talent. Plus, 'you know I can't eat your ghost chips' has to be one of the lines of the year.

Youtube Video

Who's it for: Steinlager by DDB NZ and Robber's Dog

Why we like it: There seems to have been a collective case of the spinal shivers over the past few days as the All Blacks do some well-deserved showing off with Old Bill. And this little number for Steinlager to bring the brilliant 'We Believe' campaign to its intended conclusion managed to bring another one on. The taste of victory is... quite old, actually.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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