US department store giant JC Penney either wants to laugh at the expense of customers who say the word hashtag in public, or has failed to heed the warning sent by Jimmy Fallon and Justin Timberlake in their skit on the Late Night show about how silly social conversations would sound in real life.

In their recent bid to ring up more sales, JC Penny announced via Twitter that people could get discounts by coming to the counter and saying ‘hashtag offer’.

Silly maybe, but why not get a few more sales out of someone else’s top rating video?

The hashtag offer:

The tweets:

The Late Night skit:

Images and video: JC Penney/YouTube

Late Night/YouTube

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