Air NZ and its work for the Rugby World Cup have taken out the inaugural InnoOh!vation Awards run by oOh!media.
Walking away with a top prize of an easy 10k, the campaign was picked via people’s choice by our marketing and media industry personal. The innovation came in the shape of a content management platform that allowed creative messaging to be updated dynamically across online and Out-of-Home assets in unison before, during and after All Black games.
oOh!media New Zealand’s general manager, Nick Vile, said the content management platform, created by Dentsu and called D4, gave Air New Zealand the opportunity to easily deliver adaptable and contextually relevant messages across multiple channels to create hype around the popular event.
“Air New Zealand was able to control the message both online and on the street in real-time through one platform and engage with Kiwis like never before through relevant, time-based messaging,” he said.
“While all seven finalist campaigns were standouts for 2019, it’s not hard to see why our media and marketing industry peers found Air New Zealand’s the most impressive and innovative.”