Ads of the Week: 13 February

  • TVC of the Week
  • February 13, 2018
  • StopPress Team
Ads of the Week: 13 February

Who's it for: Super Rugby by Sugar & Partners

Why we like it: Super Rugby is typically a fast-paced game, but to promote the season Sugar & Partners have slowed down the action to ensure audiences don't miss a thing. Despite the change of pace, the excited fans jumping around, motocross rider and confetti ensure the campaign continues to build on the hype generated in previous campaigns. The music by local artist Kings also helps to provide energy—did you spot him in the crowd?

Who's it for:The New Zealand Olympic Committee by Saatchi & Saatchi

Why we like it: Competing on a global stage is no easy feat, and that's before cold temperatures, wind and snow are added. This campaign takes New Zealanders behind the scenes of the Winter Olympics to see what it takes get there and hopefully win a medal. In this particular video, featuring Janina Kuzma, the choice to not add music and leave the wind as the only sound emphasises the harsh conditions she trains in and her dedication to the sport.

Who's it for: Kiwibank by Hello

Why we like it: Kiwibank is bidding farewell to student giveaways and acknowledging the demographic is not only motivated by freebies. Instead, this campaign, featuring Shortland Street's Jayden Daniels, ties into the brand's wider campaigns about investing in a locally owned bank. And if that message alone isn't enough to make students sit up and listen, the inclusion of Daniels taking his shirt off is sure to generate some attention.

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MKTG announces Kimberly Kastelan as general manager

  • Advertising
  • February 15, 2019
  • StopPress Team
MKTG announces Kimberly Kastelan as general manager
Fleur Skinner, Kimberly Kastelan

Kimberly Kastelan is the new general manager MKTG in New Zealand, a promotion from her previous role as the agency's group account director. The appointment follows Fleur Skinner’s resignation.

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Movings/Shakings: 15 February

  • Movings/Shakings, brought to you by Marsden Inch
  • February 15, 2019
  • StopPress Team
Movings/Shakings: 15 February

Industry happenings at Perceptive, The Trade Desk, and Pead PR.

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Tender love or chicken tender? Hell Pizza challenges Valentine’s Day tradition

  • Advertising
  • February 15, 2019
  • StopPress Team
Tender love or chicken tender? Hell Pizza challenges Valentine’s Day tradition

Yesterday, Hell Pizza and BC&F Dentsu challenged the idea of Valentine’s Day with a campaign promoting a night for one, rather than a night out with the masses at a restaurant or bar.

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Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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FCB appoints Slade Gill as creative director

  • Advertising
  • February 15, 2019
  • StopPress Team
FCB appoints Slade Gill as creative director

FCB has confirmed the appointment of Slade Gill as a creative director.

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Matt Kingston joins TBWA as head of strategy and planning

  • Advertising
  • February 14, 2019
  • StopPress Team
Matt Kingston joins TBWA as head of strategy and planning
Matt Kingston, Catherine Harris, Shane Bradnick

TBWA\New Zealand has announced the appointment of Matt Kingston the role of head of strategy and planning across TBWA Group New Zealand.

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Gray Matters: the best of OOH, retailers as advertisers, an unconscious bias, and customer labels

  • Voices
  • February 14, 2019
  • Graham Medcalf
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Graham Medcalf takes a look at the week that was, covering clever out-of-home campaigns, retailers putting their data to use, diversity in the industry, content marketing as advertising, and the humanity of consumers.

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House of Travel pokes fun at customer perception in new campaign

  • Advertising
  • February 13, 2019
  • StopPress Team
House of Travel pokes fun at customer perception in new campaign

House of Travel's in-house team has launched a new brand campaign, 'Better Together', that uses real customer stories to show the importance of working with a travel agent when booking overseas trips.

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Nestle’s campaign celebrates ‘Original Kiwi Dip’

  • Advertising
  • February 13, 2019
  • StopPress Team
Nestle’s campaign celebrates ‘Original Kiwi Dip’

Nestlé has launched a campaign to celebrate the iconic Kiwi ‘Original Kiwi Dip’.

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DB Export gets into Valentine's Day spirit with original romantic ballad

  • Advertising
  • February 12, 2019
  • StopPress Team
DB Export gets into Valentine's Day spirit with original romantic ballad

​DB is making a song and dance about its DB Export Low Carb beer, with an original song and music video called ‘I’m Drinking It For You’ by Colenso BBDO and The Sweetshop.

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Ads of the Week: 12 February

  • TVC of the Week
  • February 12, 2019
  • StopPress Team
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A round of applause for BNZ, Trade Me, ASB Bank and DB Export.

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  • February 12, 2019
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ASB celebrates diversity through poetry

  • Advertising
  • February 11, 2019
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RNZ launches out-of-home campaign with Big Communications and Together

  • Advertising
  • February 11, 2019
  • StopPress Team
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