The best of New Zealand’s PR, Brand Experience, Events and Social Media professionals flocked to Ponsonby’s The Sapphire Room last night to celebrate the year’s top campaigns at the third annual Comms Council Pressie Awards.
The awards, sponsored by NZME and Facebook, was headed up by dynamic MC Tom Sainsbury who kept the crowd laughing throughout the evening, handing out 13 Silvers, 12 Gold awards and 1 Grand Prix.
Four of the Golds were taken home by FUSE. The Unsaid with Waka Kotahi Transport Agency scored them three Golds across the Best Use of Social Media, Best Community Management Impact and Best Strategic Thinking categories. FUSE also won a Gold for AMPED – Giving Kids the Power to Play, with Meridian Energy, in the Best Sponsorship or Media Partnership category.
A further four Golds were taken home by Special Group for their work with Tourism New Zealand on two campaigns – Good Morning World in Best Use of Social Media and Best Integrated Campaign, and NZ Says ‘39’ in the Best Strategic Thinking category.
TBWA and Eleven PR also took home a Gold each. Best in Show with ANZ scored TBWA a Gold in Best Use of Social Media, while MorningStar Farms Delivers won Eleven PR a Gold in the Best Sampling or Retail Activation category.
The remaining two Golds were taken home by Mango Communications for their work with two Clients – Lion and Metlifecare. Emerson’s Tiny Pub for Lion won them a Gold in Best Experiential or Event Campaign and Virtual Village for Metlifecare scored them a Gold in Best Community Management Impact. Mango went on to collect the coveted Grand Prix award as best in show, for their Sperm Positive Campaign for New Zealand Aids Foundation, Body Positive Inc, Positive Woman.
Commercial Communications Council CEO, Paul Head says: “Despite the fact that 2020 has been a crappy year by just about any measure, agencies have worked under tremendous pressure to deliver for their clients and we applaud them all.”
All the gold winners
StopPress chats exclusively to the gold winners, to read these interviews, click here.
| Advertiser | Agency | Entry Title | Result |
| Best Sponsorship or Media Partnership | |||
| Meridian Energy | FUSE | AMPED – Giving Kids The Power To Play | Gold |
| Best Use of Social Media | |||
| ANZ | TBWA | Best in Show | Gold |
| Tourism New Zealand | Special Group | Good Morning World | Gold |
| Waka Kotahi | FUSE | The Unsaid | Gold |
| Best Experiential or Event Campaign | |||
| Lion | Mango Communications | Emerson’s Tiny Pub | Gold |
| Best Sampling or Retail Activations | |||
| Kellogg’s | Eleven PR | MorningStar Farms Delivers | Gold |
| Best Community Management Impact | |||
| Metlifecare | Mango Communications | Virtual Village | Gold |
| Waka Kotahi | FUSE | The Unsaid | Gold |
| Best Integrated Campaign | |||
| Tourism New Zealand | Special Group | Good Morning World | Gold |
| Best Strategic Thinking | |||
| Tourism New Zealand | Special Group | NZ Says ’39’ | Gold |
| Waka Kotahi | FUSE | The Unsaid | Gold |
| Bravest Client | |||
| Tourism New Zealand | Special Group | Brodie Reid | Gold |
| Best Use of Media Relations and Grand Prix | |||
| New Zealand Aids Foundation, Body Positive Inc, Positive Woman | Mango Communications | Sperm Positive | Gold, Winner |
For a full list of winners, finalists and event photos head to: commscouncil.nz.
