International Kiwi tech entrepreneur Guy Horrocks is set to join the New Zealand Media and Entertainment (NZME) board as an Independent Director.
Horrocks, who established himself as an early pioneer of the mobile app industry will take up the position from February 8, 2021.
He co-founded the world’s first commercial iPhone app company in 2007, Polar Bear Farm, and is one of a number of high powered, experienced New Zealand entrepreneurs who’ve built internationally successful digital enterprises.
Returning to New Zealand from abroad amidst the Covid-19 pandemic, Horrocks says that he is delighted to be home with his family.
“I’m extremely excited to be joining the Board of NZME, especially at a time where the company is so uniquely placed to avail itself of the opportunities of this changing environment,” said Horrocks.
With clients including Expedia, DreamWorks, HBO, OREO, CNN, Time Magazine as well as The New Zealand Herald, Horrocks helped launch over 100 mobile apps with his award-winning mobile agency Carnival Labs, many of which were featured by Apple.
Barbara Chapman, NZME’s Chairman, told the NZX in a statement that she is delighted to welcome Horrocks to the NZME Board. “Guy brings a background in successfully growing digital businesses, strong capability in the commercialisation of data and a focussed entrepreneurial mindset to our Board.”
Horrocks originally set up Carnival Labs to target casual gaming, entertainment and advertising apps but then swiftly broadened Carnival Labs’ scope to also including high profile work for global brands like Nestle, Pepsi, DreamWorks, Kraft Foods and Taco Bell.
Carnival subsequently launched a mobile marketing automation platform that was acquired by Sailthru in 2016.
Horrocks has since launched a new real-time data warehouse called SOLVE.
“Guy will bring an incredible level of depth and understanding to support NZME to best connect our wide range of digital platforms with our significant and growing audiences and our loyal commercial partners,” adds Michael Boggs, CEO at NZME.