Independent magazine publisher, School Road Publishing, has confirmed a new content sharing agreement news site, Stuff.
The partnership, set to kick off on December 18, will see content originating in School Road Publishing’s portfolio of magazine brands – Woman, Haven, Thrive and Scout – also appearing online at Stuff.co.nz, expanding the reach those titles.
Stuff will share a selection of stories and video content taken from all four magazines, housed under Stuff‘s Life & Style and Travel verticals.
“Sinead Boucher and the team at Stuff have been hugely supportive of our new magazine brands since we launched in October, and we are proud to form a content partnership. Stuff has the largest online audience in New Zealand and is ideally placed to help us extend the reach of our lifestyle content. With our four magazine brands Woman, Haven, Thrive and Scout, we love to tell New Zealand stories and Stuff is the perfect platform to share our content to the widest audience,” says Sido Kitchin, Group Publisher at School Road Publishing.
The publisher, with links to creative agency Stanley St, was born in the wake of Covid-19 and over the past three months has launched the above-mentioned titles.
Mark Stevens, Editorial Director at Stuff, says that the School Road stable of magazines is an ideal fit for his news site. “It’s heartening to see two New Zealand media companies collaborating to bring quality lifestyle content to the widest possible Kiwi audience. We’re thrilled to be working with a brand new homegrown publishing house,” Stevens says.
“The calibre of stories from Sido’s team is top class and it’ll be an exciting addition to the mix for Stuff’s travel and lifestyle audience.”
