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The Pond ensures contractors are ready for the post-Covid world
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The Pond has been taking steps during the current Covid-19 crisis to ensure its represented freelance contractors emerge from lockdown fighting fit and ready to take on the world. “As New Zealand’s foremost recruitment agency for independent contractors in the creative, digital, and marketing industries, we take our stewardship of our self-employed contractors’ careers very
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BC&F Denstu and Tegel show the sexy side of not having to cook
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It’s hot, it’s sexy, it’s a piece of meat, literally. Tegel and BC&F Denstu have shown the steamy option available to people that are well and truly over cooking. Nothing beats a dinner of a buttered white bread roll and bagged roast chicken, and I will argue anyone on that. Mix that with the bore
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Neuroscience: turning creative research into creative intelligence
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As consumers, we are constantly confronted with information and messaging through a multitude of media. Digital advancements have meant that creatives are using new techniques to connect with us at every touchpoint. But, in a crowded market, and now more than ever in a market that is sensitive following our own lockdown due to a
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StopPress + Neuro Insight
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Rebel and JCDecaux have our isolation companion covered
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WIILLLLSSSSSOOOONNNNNNNNNNNN. Now that’s out of the way, JCDecaux and Rebel Sport have tapped into our most beloved isolation companion, Wilson the Volleyball, in its new OOH campaign. Tom Hanks in Cast Away is the perfect example of keeping moderately sane in our own bubbles. Rebel Sport has proven that in isolation, even the most simple
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Scroll Media taps into recovery advice of publishers
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Scroll Media has announced a webinar this Friday, May 8 where it will host some of our countries publishers to talk about the effect Covid has had on their websites, and how’ll the plan to recover. Patrick Smellie from BusinessDesk, Vaughan Elder of the Otago Daily Times, Kenny Scott from NRL, Helen Jackson from Foodlovers
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Stop the knee jerk: marketing prejudices must go
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When things get tough economically the first lever most marketers pull is marked ‘caution’. But as Verizon Media’s head of platform Sales ANZ, Andrew Gilbert says, these truly extraordinary times call for a bit of introspection and some counter-intuitive tactics. Sometimes having a foot in two opposing camps can be the best way to appreciate
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Entries open for third Pixel award in 2020
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Last year Lumo introduced the Pixel Awards to celebrate the creative space of the out of home industry. The third round of the competition is now open for May entries. The Pixels are judged each quarter by a quartet of renown creative personalities. This round will be judged by Tom Paine, Executive Creative Director from Pitchback
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2020 Vision: What is your focus for the year ahead – part three
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It’s the start of a new decade and our industry is picking up the pace. Here, our industry leaders tell us what their focus is for the year ahead. Editors note: These answers were returned pre-Covid-19. Hilary Souter, chief executive of the ASA All the work we do is driven by the ASA vision “Every
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Countdown takes out Colmar Brunton Impact Award for April
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In what has been a quiet month for brands advertising around Covid-19, Countdown’s heartfelt In It Together campaign rightly took out the April Impact Award. The ad featured Countdown staff, and gave us a us behind the scenes look at the hard work and what Countdown is doing to keep this country safe and well
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