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  StopPress  

08 May 2020

 
 
Calling the country’s Next Level marketers: Entries now open for the 2020 TVNZ-NZ Marketing Awards
 
 

Today the TVNZ-NZ Marketing Awards partners, NZ Marketing magazine, StopPress and Marketing Association (MA) officially opened the call for entries to the 2020 Awards. Now in their 29th year, the Awards exist to celebrate the collective excellence in creative and strategic thinking that goes into award-winning marketing. Entries are open to everyone and are easy

 
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  Marketing Awards 2020
 
  May 6, 2020
 
  StopPress Team
 
 
Stanley St encourages Kiwis to say thank you to local businesses
 
 

Stanley St has created and launched a campaign and free digital tool kit to give a voice to businesses impacted by Covid-19, while encouraging Kiwis to get behind them. The Support Local, Shop Local campaign features struggling businesses shouting their support to other businesses in the area, a true reflection of ‘he waka eke noa’

 
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  News
 
  May 6, 2020
 
  StopPress Team
 
 
 
   
 
   
 
   
 
 
FCB and Fire Emergency NZ ask Kiwis to ‘switch off before you walk off’
 
 

FCB, Fire Emergency New Zealand and celebrity chef Josh Emmett have launched a gripping campaign reminding Kiwis that unattended cooking is the main cause of house fires in New Zealand. The 30″ spot has Josh Emmett filming himself at home while cooking and talking to the camera. He begins by frying meat in the pan

 
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  News
 
  May 6, 2020
 
  StopPress Team
 
 
 
 
Got a question for Mi9’s programmatic manager, Jon Devereux? Now’s your chance
 
 

StopPress is opening up a Q&A session with Jon Devereux from Mi9. With over ten years of experience across programmatic operations in New Zealand’s largest companies, Devereux is now offering tailored advice for any digital ad or programmatic buying questions you might have.  Jon Devereux, now the programmatic manager for Mi9, has experience across a

 
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  News
 
  May 7, 2020
 
  StopPress + Mi9
 
 
 
 
Pead announces new brand identity, We Are Pead
 
 

The leading PR company announced this morning a bold rebrand, We Are Pead, with the new brand promise set to ‘provoke action’. Taking on 2020 in its stride Pead Pr, now We Are Pead, has come out with a new brand identity while also bringing its large list of clients and brands into the new

 
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  News
 
  May 6, 2020
 
  Courtney Devereux
 
 
 
 
 
 
   
 
   
 
 
 
 
 
The Pond ensures contractors are ready for the post-Covid world
 
 

The Pond has been taking steps during the current Covid-19 crisis to ensure its represented freelance contractors emerge from lockdown fighting fit and ready to take on the world. “As New Zealand’s foremost recruitment agency for independent contractors in the creative, digital, and marketing industries, we take our stewardship of our self-employed contractors’ careers very

 
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  News
 
  May 8, 2020
 
  StopPress Team
 
 
BC&F Denstu and Tegel show the sexy side of not having to cook
 
 

It’s hot, it’s sexy, it’s a piece of meat, literally. Tegel and BC&F Denstu have shown the steamy option available to people that are well and truly over cooking. Nothing beats a dinner of a buttered white bread roll and bagged roast chicken, and I will argue anyone on that. Mix that with the bore

 
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  News
 
  May 8, 2020
 
  Courtney Devereux
 
 
Neuroscience: turning creative research into creative intelligence
 
 

As consumers, we are constantly confronted with information and messaging through a multitude of media. Digital advancements have meant that creatives are using new techniques to connect with us at every touchpoint. But, in a crowded market, and now more than ever in a market that is sensitive following our own lockdown due to a

 
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  Partner articles
 
  May 8, 2020
 
  StopPress + Neuro Insight
 
 
Rebel and JCDecaux have our isolation companion covered
 
 

WIILLLLSSSSSOOOONNNNNNNNNNNN. Now that’s out of the way, JCDecaux and Rebel Sport have tapped into our most beloved isolation companion, Wilson the Volleyball, in its new OOH campaign. Tom Hanks in Cast Away is the perfect example of keeping moderately sane in our own bubbles. Rebel Sport has proven that in isolation, even the most simple

 
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  News
 
  May 6, 2020
 
  StopPress Team
 
 
Scroll Media taps into recovery advice of publishers
 
 

Scroll Media has announced a webinar this Friday, May 8 where it will host some of our countries publishers to talk about the effect Covid has had on their websites, and how’ll the plan to recover. Patrick Smellie from BusinessDesk, Vaughan Elder of the Otago Daily Times, Kenny Scott from NRL, Helen Jackson from Foodlovers

 
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  News
 
  May 7, 2020
 
  StopPress Team
 
 
Stop the knee jerk: marketing prejudices must go
 
 

When things get tough economically the first lever most marketers pull is marked ‘caution’. But as Verizon Media’s head of platform Sales ANZ, Andrew Gilbert says, these truly extraordinary times call for a bit of introspection and some counter-intuitive tactics. Sometimes having a foot in two opposing camps can be the best way to appreciate

 
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  Opinion
 
  May 7, 2020
 
  Andrew Gilbert
 
 
Entries open for third Pixel award in 2020
 
 

Last year Lumo introduced the Pixel Awards to celebrate the creative space of the out of home industry. The third round of the competition is now open for May entries. The Pixels are judged each quarter by a quartet of renown creative personalities. This round will be judged by Tom Paine, Executive Creative Director from Pitchback

 
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  News
 
  May 7, 2020
 
  StopPress Team
 
 
2020 Vision: What is your focus for the year ahead – part three
 
 

It’s the start of a new decade and our industry is picking up the pace. Here, our industry leaders tell us what their focus is for the year ahead. Editors note: These answers were returned pre-Covid-19. Hilary Souter, chief executive of the ASA All the work we do is driven by the ASA vision “Every

 
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  Opinion
 
  May 8, 2020
 
  NZ Marketing Magazine
 
 
Countdown takes out Colmar Brunton Impact Award for May
 
 

In what has been a quiet month for brands advertising around Covid-19, Countdown’s heartfelt In It Together campaign rightly took out the May Impact Award. The ad featured Countdown staff, and gave us a us behind the scenes look at the hard work and what Countdown is doing to keep this country safe and well

 
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  News
 
  May 8, 2020
 
  StopPress Team
 
 
 
 
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Editor's Picks
 
 
Calling the country’s Next Level marketers: Entries now open for the 2020 TVNZ-NZ Marketing Awards  
 

Calling the country’s Next Level mar...

 
Got a question for Mi9’s programmatic manager, Jon Devereux? Now’s your chance  
 

Got a question for Mi9’s programmati...

 
Stop the knee jerk: marketing prejudices must go  
 

Stop the knee jerk: marketing prejudic...

 
 
 
 
 
 
 
FROM THE ICG BUSINESS NETWORK
 
 
 
Marketing in Lockdown? New e-mag acts as guide for the wider industries  
 

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Putting 15-years of community-building into action with Kathryn Wilson  
 

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Kiwis get behind shop local encouragement  
 

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NZ Marketing magazine releases once off speciality e-mag, Marketing in Lockdown  
 

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