Now that’s out of the way, JCDecaux and Rebel Sport have tapped into our most beloved isolation companion, Wilson the Volleyball, in its new OOH campaign.
Tom Hanks in Cast Away is the perfect example of keeping moderately sane in our own bubbles. Rebel Sport has proven that in isolation, even the most simple things can keep us company.
The campaign, created by Stanley St, will run on JCDecaux’s network across across Auckland, Wellington and Christchurch at no cost.
“This clever and topical creative execution demonstrates the power of Out-of-Home to connect and resonate with our citizens and bring a smile to their faces during these testing and uncertain times. We partnered with Rebel Sport to help bring this great creative idea to life on our sites to form meaningful emotional connections as people start to venture out of their homes,” JCDecaux New Zealand country head, Mike Watkins, said.
Creative Agency: Stanley St.
Executive Creative Director: Regan Grafton Head of Media: Andrew Reinholds Creative: Angelo An
Creative: Alan Jones