Browsing: Future Tense

In a new series, StopPress talks to a range of newsmakers currently trying to shine lights into dark places while also keeping their own lights on and looks at whether commercial realities are leading to editorial compromise.

Future Tense (part 2): MediaWorks’ Mark Weldon on bilateral markets, the unnecessary complexity of ratecards and the importance of ‘co-opetition’

MediaWorks’ announced its unified news brand Newshub last Friday and, in the eyes of chief executive Mark Weldon, the multi-million dollar, nine month project to give its radio, TV and digital news assets more coherence is a big step on the journey to create “New Zealand’s leading integrated multi-media company”. He talks to Ben Fahy about how he intends to do that, why it needs to move past selling airtime and why collaboration is the answer.

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