Exclusive insights, investigative reporting and detailed analysis on topics impacting the advertising industry in New Zealand.
This November, Special PR’s Head of PR & Influence, Kelly Grindle, selects 5 of the most attention-grabbing PR campaigns.
We chat to independent media agency Momentum’s Founder and Director Natalia Taylor, to find out the benefits of keeping it local.
At a time when much of our life takes place in the digital world, engaging our sense of touch and experience is now more important that ever.
Jo Bye of EECA speaks about the role that the ad industry can play in encouraging change on a societal level.
Ad Net Zero’s Action 4 focuses on reducing emissions from events, while using industry awards to promote sustainability.
As part of Ad Net Zero’s five-part action plan, Action 3 focuses on reducing emissions from media planning and buying.
In part two of this series, we delve into the specifics of Ad Net Zero’s Action Two – reducing emissions from ad production.
In just over a decade, Pure SEO has soared from a humble start-up to an independent digital marketing leader in the APAC region.
Brad Collett, ECD of Stanley St, challenges Google Bard to come up with 5 advertising ideas in 5 minutes to test if AI has the creative chops.
StopPress, with support from the Comms Council, demystifies Action 1 of Ad Net Zero as the industry moves towards collaborative climate action.
MBM’s Emily Isle and Charlotte Lobo delve into the realm of AI’s actualities, emphasising the need for continuous learning.
Here’s what went into the AI covers for NZ Marketing’s June/July issue and the new opportunities this tech presents for publishers.
In a global narrative centered around AI, Havas NZ is launching an initiative reminding us of the importance of Human Intelligence.
Working with the NZ Police, FCB embarked on a mission to alter drivers’ behaviour and earned five Golds at the 2023 Beacon Awards along the way.
Antony Young, Co-Founder of The Media Lab, shares his thoughts on why the ad and marketing industry should embrace Generative AI.
The Marketing Association’s ‘Think Again’ event series sponsored by MediaWorks, aim to foster thought-provoking discussion.
Special’s ECD Lisa Fedyszyn and Group Strategy Director Jolene D’Souza chat about the Beacon Award-winning campaign ‘The Last Performance’.
We speak with the Auckland Theatre Company about the difficulties faced when promoting cultural offerings to diverse demographics.
Brand experience agency Uno Loco has embraced the winds of change, revitalised and is steering its course towards the future.
Among the luminaries shining bright at the 2023 Beacon Awards, MBM has established itself as a guiding light, triumphing as Agency of the Year.
A Māori owned creative agency shares some advice on how marketers can embrace Matariki and honour te ao Māori in their campaigns.
REACH delves into the channel that is transforming marketing strategies and capturing the attention of over 1.2 million Kiwi households.
As the official Aotearoa representative for Cannes Lions, the Comms Council takes us behind the scenes of this year’s event.
As the official Aotearoa representative for Cannes Lions, the Comms Council takes us behind the scenes of this year’s event.