Exclusive insights, investigative reporting and detailed analysis on topics impacting the advertising industry in New Zealand.
Tom Horton, Marketing Manager at Phantom BIllstickers discusses the power of posters in an increasingly digital world and how surfing keeps him sane.
Lisa Divett joined dentsu Aotearoa this year as Chief Strategy Officer. She reflects on the agency’s successes in 2024 and emphasises its commitment to manaakitanga.
The highlight of Will Gregory’s year was seeing the team at The Pond come together after what has been a rollercoaster of a year.
Jacob McGregor looks back at his first year at VML Aotearoa and explains that if the agency was a drink, it would be a kawakawa infused cocktail.
2024 was a busy but rewarding year for Motion Sickness. Head of Strategy Hilary Ngan Kee shares what kept her motivated, and why the agency is like a Cobb & Co. traffic light.
Head of Marketing at ecostore, Angelina Ashcroft reminisces on 2024, recalling changes, her highlights and key motivations as well as her 2025 predictions.
Every year, StopPress catches up with a group of talented professionals from across the local…
Co-Chief Creative Officer at FCB Aotearoa, Leisa Wall’s highlight of the year was having people beg her to reveal what happened next in the One NZ campaign.
CEO of IAB New Zealand Angelina Farry shares her thoughts on 2024, from the biggest industry developments to the office item she couldn’t live without.
Max Burt is General Manager at One Plus One Communications and shares why 2024 has been the best year so far.
Following overnight leaks, it has now been confirmed that Omnicom has acquired Interpublic in a deal that will create the advertising industry’s largest holding company.
Media expert Antony Young rounds up global media news – this week we look at TikTok and the US, the top AI innovations in marketing and Bluesky’s rapid growth.
In November, The Creative Store caught up with Jon Coles, founder of Auckland multi-disciplinary agency…
Media expert Antony Young rounds up media news: this week, we look at Coca-Cola’s AI Christmas ad, the Temu crackdown in Southeast Asia and the fact that half of Aussies aspire to be influencers.
Leading outdoor advertising company Vast Billboards and creative agency Antony & Mates have teamed up to redefine billboard advertising with “Bill Is Bored”.
We look at Donald Trump’s winning formula, a big fine for Google and the vexing issue of who gets to keep the social media account.
This week in Around the World we look at Netflix’s subscriber jump, the super PAC throwing millions behind Kamala Harris and reducing screen time.
Media expert Antony Young rounds up media news from beyond Aotearoa in a new regular column. We begin with US election coverage, a bad wedding photo and too many texts.
If you’re anything like us, your inbox is starting to flood with: “Only 10 weekends until Santa arrives!” For the folks at Scentre Group, this is not news.
Bruce Ferguson, Creative Director of Darkroom, talks with The Creative Store all things design, the world of events and working with big names like Sunburn.
Scroll has just launched Scroll Shoppable Media, powered by tech platform Vudoo, which can transform ads and content into shoppable store fronts.
It was an unexpected but special moment when PHD was named Media Agency of the Year at this year’s beacons awards, says CEO Nikki Grafton.
In what has so far been a turbulent year for the Kiwi media industry, a shining light came last night in the form of the 2024 beacon awards.
In the Creative Store’s latest Creative Talk column, the team discusses the benefits of using freelancers, especially in a flux market.