Everyone’s got an opinion in this industry! Thought leadership pieces from in and around New Zealand Adland.
Hunch managing partner Michael Goldthorpe enters the world of robots to see how fast they are evolving while people remain the same.
Vincent Heeringa takes a look at the state of content marketing and how its management determines its effectiveness.
Zavy’s chief executive Dave Bowes looks at the Facebook algorithm changes from a marketing perspective. He offers three ways for brands to minimise the impacts on their metrics.
Following the announcement that Facebook will be refocusing News Feeds to favour posts from family and friends, Bauer Media’s head of digital, Michael Fuyala, takes a look at what the changes mean for publishers and what should be considered when executing campaigns.
Xero New Zealand country manager Craig Hudson shares his thoughts on what small and medium Kiwi businesses can do to use the power of the internet to ensure growth in 2018.
Wanting to have more fun this year, DDB chief creative officer Damon Stapleton takes a look at why creativity is more important than money.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Erik Hay, creative director at Little Giant, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Nick Vile, general manager of Adshel New Zealand, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Brian Slade, creative director at Insight Creative, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Deborah Pead, founder and chief executive officer of Pead PR, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Cate Slater, director of content at TVNZ, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Andrew Szusterman, chief content officer at MediaWorks, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what The Hits’ Sarah, Sam and Toni have to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Cassie Roma, general manager of content marketing at NZME, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Ant Salmon, managing director of Big Communications, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Sinead Boucher, CEO of Stuff, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Matt Bale, managing partner at MBM, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Steph Creasy, managing director at the Digital Arts Network, has to say.