News about industry awards.
Put 16 November 2011 in your diary folks, because the Marketing Association reckons the list of big brains on the bill means the Marketing Today conference is shaping up as the biggest marketing event of the year.
The votes have been counted and the results are no surprise, with the latest outing for the Hilux taking out the Ad Impact Award for September.
More like a film launch than a traditional ad campaign, Kiwibank’s cheeky new EasySwitch campaign, which encourages consumers to switch banks via an interactive YouTube channel called ‘Green Ops’ that looks and feels like a first-person POV-style game, has taken out the Colmar Brunton Ad Impact Award for August.
With a whole stack of newbies that were well-liked by respondents and strong on their branding, it was a tough job picking this month’s Colmar Brunton Ad Impact Award winner. But it seems we enjoy having a bit of laugh at ourselves, because Goodman Fielder’s Kiwi Bacon ad by Buffalo Creative and Curious came out on top with its quirky celebration of our local importation traditions—and, by extension, our local pigs.
The Media Design School has just moved into a new swanky building in the Auckland CBD and to celebrate it’s launched a new series of weekend workshops for busy design professionals looking to upskill or add a few new strings to their bows. But the learning doesn’t stop there: the ever-popular—and free—NZ Post Direct Marketing Workshops are back again, with Rapp/Tribal’s creative director Aaron Goldring and Federation’s creative director Ben Chandler set to spread their words of wisdom.
It’s one of the publishing industry’s biggest nights and tickets to the 2011 Magazine Awards are now available. So pry open your wallet, air out your glad rags from the musty wardrobe and get ready to celebrate the best in the words and pictures business on Thursday 23 June at The Pullman Hotel in Auckland.
An entry that seamlessly blends two curious elements together—Amish culture and Calvin Klein undies—has won the 2011 Fairfax Media Young Print Lions competition, beating out 26 other entries. Called ‘Reach the Unreachable’ the print ad is the clever work of young’uns Pip Perkins and Jennie Ko from DDB Group NZ.
If you’re confused as to what exactly gamification is, the term refers to an industry that brings together game mechanics and marketing to create engagement and solve problems.
But don’t take it from us. Thanks to CAANZ Digital Leadership Group, world-leading authority on gamification, Gabe zicherman, is heading to New Zealand where he will discuss how game mechanics and funware can transform marketing, product development and operational processes.
After taking out the big one at the Marketing Awards last year, selling its wares to over 580,000 customers and bringing home a few other weighty accolades in its 18 month history, 2degrees and TBWA\ are already well-accustomed to winning. And it can add another trophy to the box sitting in Rhys Darby’s attic after the new Bruce and Brian spot was judged the winner of the March edition of Colmar Brunton’s Ad Impact Awards.
Sarah Robb O’Hagan, the president of Gatorade North America and global chief marketing officer, sports nutrition, PepsiCo, is one of the country’s most successful marketers and she’s heading back to New Zealand to speak at a half-day forum jointly presented by the CAANZ Marcomms Leadership Group and the Marketing Association on 5 April at the Crowne Plaza in Auckland. So to celebrate we thought we’d send her a few generic questions.
The retail sector’s troubles over the past few years have been well-documented, but there’s one thing the New Zealand Retailers Association is particularly excited about: its National Conference, which will feature two distinguished international keynote speakers, a who’s who of local retail boffins and even the team from Rugby World Cup 2011.
The consumers demanded that it be brought back. Tip Top listened to them. And it seems the Grapefruit and Lemon Fruju fairytale continues, because Colenso BBDO’s new spot for the quintessential summer treat has won the first round of Colmar Brunton’s Ad Impact Award.
The ever-popular New Zealand Post Targeted Communications’ direct marketing workshops are back for another year. And the first one, which will be led by Shirtcliffe & Co’s Matt Shirtcliffe, is scheduled for Thursday 10 February at the Media Centre in Parnell. Tony Clewett, creative director at DraftFCB, will present at the following workshop on Thursday 3 March. So, if you want to expand your DM mind for free, best get your name in the hat.
It’s not every day you get a chance to see the inner-most workings of an institution that was ranked as the world’s fourth best creative ad school by YoungGuns earlier this year. But it just so happens the young whippersnappers from Media Design School are showing off the year’s wares on Wednesday night from 5.30-8.30pm at the Mini Garage on Ponsonby Road. So, if you’re in the biz, get along and see what the future holds.
Let this raging torrent of information wash over you and be cleansed by tales of NZ Herald iPad upgrades, new Tiger beer websites, Air New Zealand’s new charity promotion, DraftFCB’s tremendous victory, creative bangers getting mashed in Make Something, Down to the Wire looking for your e-memories, Telecom’s new roaming offer, #Markchat delving into a debate about agency collaboration, DSA awards deadlines and someone slapping design in the face.
In what could only be classified as a tease, Derek Handley, mobile marketing pioneer and the co-founder of recently acquired Hyperfactory, will be announcing a unique global opportunity for New Zealand’s leading marketing entrepreneurs at the Marketing Association’s Marketing Forum 2010 on 29 November in Auckland. But you have to be there to find out what it is.
The RAPP team consisting of creative director Jason Hall, copywriter Kathy Riley, designer Asher Hutchings and Rachel Street on production duties has taken victory in the latest round of New Zealand Post’s Art of the Envelope awards for ‘Look Smart’, a piece to celebrate the launch of the National Bank’s Visa Debit card.
Those creatives grow up so fast these days don’t they? Soon enough they’ll be getting told to shut up by Devo for talking during speeches at the Axis awards (if they’re lucky enough to get jobs when they graduate). So if you want to see what the young whippersnappers from the AUT Adschool have been up to in 2010, make sure you head along to the end of year show on Tuesday 9 November at Film Construction, 22 Minnie St, Eden Terrace. It’s industry only from 5.30pm to 7pm, then the hoards of parents, pals and pets get to have a gander from 7-9pm. And, as is the custom during the burgeoning festive season, the drinks and nibbles will be plentiful. Here’s what some of the young’uns produced last year.
The Val Morgan Cinema Network is hosting a 3D Cinema Advertising Showcase next Tuesday night at Sylvia Park. But wait, there’s more than just a selection of awesome 3D ads from around the globe on display. All those who attend will also get to see an advanced screening of David Fincher’s The Social Network, a tale of mystery, intrigue, extremely wealthy nerds and banal status updates.
For all those looking for some insight into the latest global trends in the realm of unaddressed mail and catalogues, the ‘International Catalogue Exhibition’, which is sponsored by PMP Distribution, is being held over three days (26-28 October) at Auckland’s Heritage Hotel. It’s basically junk mail nirvana.
Crisis communications is one of the easiest areas to study and gain an appreciation for tangible social media ROI. And while we can never fully prepare for a natural disaster or acts of God, the advances in digital media can help accelerate the recovery. They can also help change the structure and procedures of previously traditional and parochial communications departments, as the State Government of Victoria in Australia discovered when it was subjected to some of the worst bushfires ever seen last year.
In a world-first for the global phenomenon that is TED, New Zealand’s own TEDx event, which is taking place on Sunday at Westlake Boys High School campus in Auckland, will be streamed live in partnership with TVNZ 7.
After a hugely successful inaugural conference in May that attracted more than 200 Kiwi marketers, Social Media Junction is returning for its second edition with six international speakers on 16-17 November at SkyCity in Auckland. And the theme this time around is ‘Achieving ROI in your Social Media Marketing Strategy.’
After we posted this story about the companies and organisations that were deemed to have the best reputations in the eyes of Kiwis, we had a few requests for details about the Corporate Reputation breakfast seminar. Originally, this event was aimed at the 20 companies featured in the study, so they could find out about their rankings and those of their competitors, but there was enough interest from outside this exclusive club to open it up further. So Core Communications and AMR Interactive have extended an invitation to anyone interested in hearing about the New Zealand study, the international index and global best practice for reputation management from AMR’s reputation expert Oliver Freedman.
The New Zealand Marketing Association’s RSVP & Nexus Awards is the only awards programme dedicated to celebrating marketing that demands a reply, stimulates a conversation or prompts some deeper brand involvement that leads to a measurable-response. And marketers, agencies, consultancies and suppliers who have been involved in the development of a project or campaign that demonstrates brilliance in response-driven marketing are asked to prepare their entries so they can be recognised as leading the way in New Zealand marketing.
With three times as many entries than the 2009 edition, the esteemed judges of the 2010 TVNZ-NZ Marketing Awards had a pretty tough job ahead of them deciding on the finalists. But after plenty of discussion, dissection and deliberation, the judging has come to an end and NZ Marketing magazine and the New Zealand Marketing Association (NZMA) can announce this year’s leading contenders.
Elvis is back in the building. And since some of the ad folk have apparently been hassling CAANZ since March about what’s going down this year, consider this your first official notice to get practicing, because the finalists for the always hotly contested Battle of the Ad Bands will go on stage at The King’s Arms on 19 August.
The fingernails were being bitten feverishly late last week as the New Zealand marketing community used every last second at its disposal (and a few more on top of that) to get the entries in for the TVNZ-NZ Marketing Awards. But all’s well that ends well: the number of entries has swelled to more than three times that of last year.
Setting up and maintaining a server for your business can be a costly and time consuming affair—not so with Apple’s Mac OS X Snow Leopard Server. From email to shared calendars and contacts, or file-sharing to online collaboration, Apple’s Snow Leopard Server can deliver immediate tangible benefits with no fuss. Come and see why it’s [warning obvious cat pun ahead] purr-fect for the job at 4pm, Thursday 24 June at the Stardome Observatory. And you could also take home an iPod touch just for coming along.
The New Zealand Transport Agency was handed the Supreme Award at the 36th Annual Public Relations Institute of New Zealand (PRINZ) Awards, with Janette Wise and the NZTA team taking home top honours for their communications around the Tauranga Harbour Link, a campaign that spanned three years and relied on the public to champion its success.