Author Sim Ahmed

News
Fuse gets cricket fans excited using peer pressure
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I may be the only person to ever come out of the Sub-Continent to think cricket is boring, but even I’m more likely to head to a game if my mates tagged along. This is the idea at the heart of Fuse’s recent campaign for New Zealand Cricket.

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How to build the TVNZ OnDemand app
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Digital Arts Network’s Ross Howard talks about the year-long development of TVNZ’s OnDemand app, building an in-app advertising platform, and the possibilities of integrating major social elements into the product in the near future.

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Vodafone launches 4G in New Zealand
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Vodafone launches 4G internet in New Zealand, leaving Telecom looking rather silly with its 100-person trials. Includes new TVC featuring Boy star James Rolleston, and a time-travelling DeLorean.

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The Joyful Birthing of StopPress Didge
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Today we launch the latest addition to the StopPress media empire: Didge. Now let us tell you about why we think the digital world is important enough for its own coveted space on StopPress.

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Exit interview with Igloo boss Chaz Savage
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Chaz Savage left Igloo only weeks after launching the TVNZ/Sky TV joint venture. Sim Ahmed talks to him as he prepares to leave, discussing what caused the six month delay of Igloo, the future of the product, and what he will be doing in his new role heading Telstra’s T-box offerring in Australia.

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Monocle magazine and the art of bucking the trend
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Tyler Brûlé’s media empire makes a point of avoiding the path that its contemporaries in print have taken over the past five years. Instead of investing in magazine apps, a social media presence, or web content strategies, Monocle, the magazine he launched in 2007, doubled down its analog output and now has two resort newspapers, stores in three continents, a cafe, and a 24 hour radio station.

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Yellow ditches DDB / RAPP Tribal for upstart True
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Yellow Group has dropped DDB / RAPP Tribal and appointed True as its new agency, according to the directories company. Yellow says it is finalising one more project with RAPP, which will be completed by the end of the month, after which the relationship will end.

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Campbell Live beats TV One competitor for the first time
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Campbell Live won its first battle in the 7pm timeslot last night, by attracting more viewers than its current affairs rival Seven Sharp. This is the first time the Mediaworks show has overtaken any TV One 7pm programme, a massive blow for TVNZ which has probably got John Campbell yelling “bloody marvellous” from TV3’s Mt Eden office.

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BNZ wants you to be good with YouMoney
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Last week BNZ Bank sent members of the media blue cakes in the shape of a brain, prompting us at StopPress to theorise the upcoming launch of a youth orientated product based around zombies. It seems we were half right.

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TVNZ Ondemand app spotted in the wild
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TVNZ’s frustrated tech savvy fans of shows like Shortland St for many years by not providing an iOS version for Ondemand, but the wait is almost over with a launch slated for later this month. StopPress takes a quick look at the app which was demoed last night.

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Review: Seven Sharp’s dull-edged premiere
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I suck at watching awkward television because I always feel personally responsible for that awkwardness. I can’t get through an episode of American Idol without squirming into the back of my couch, flinching as every one of Simon Cowell’s barbed remarks pointed directly towards me. Their failures are my failures, and that’s why I couldn’t stand the first episode of Seven Sharp, which was more cringe-worthy than watching a chalkboard being scratched for thirty minutes.

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