Author Holly Bagge

News
Netflix brings in Jamie Curry to coach Australasian audiences
By

YouTube starlet has become something of a branding sweetheart in recent months. Last year, Coca-Cola commissioned her to promote its #colouryoursummer campaign in Australia, Google has included her on its YouTube stars roadshow and she is currently part of theContiki troupe of influencers currently sharing travel stories from Asia. And she also recently caught the eyes of marketing team at Netflix. Two weeks ago, Curry posted a video called ‘How to Netflix’ on her YouTube channel as part of marketing push by the SVOD player to expand its reach across Australia and New Zealand.

News
The digital glow set to brighten: iSite announces new giant digital screen
By

Outdoor digital advertising has had a slow roll out in Auckland due to council regulations about visual impact and safety, and this means that Auckland doesn’t quite have the digital glow of New York’s cityscape just yet. However, outdoor digital advertising is gaining momentum in the Super City, and the Auckland Council is showing a willingness to engage with out-of-home media owners on the incorporation of new digital sites. While outdoor advertising company APN was the first to unleash a digital billboard in Auckland city, other companies were soon to follow. And one of the latest is iSite, which has just announced a new billboard collection called ‘Aura’ that will feature two high profile sites in the heart of Newmarket in June, according to iSite Media chief executive Wayne Chapman.

News
BCITO uses the power of juxtaposition to promote life on the tools
By

The Building and Construction Industry Training Organisation (BCITO) has launched a new campaign with the aim of recruiting 5,000 new apprentices. And it’s doing it by focusing on the pros of working in construction, such as not racking up a huge student loan, being fit and muscular, spending time outdoors and being a total babe magnet.

News
With cameras increasingly in pockets, Canon continues to aim for the high ground with ‘Change your lens, change your story’
By

With the rise of smartphone photography, it’s tough out there for most camera manufacturers. The experienced and enthusiast photography market is the logical place for them to play and Canon is doing just that in a new campaign to show off its lenses and the difference they can make to telling a story. PLUS: how Apple, Samsung and other mobile manufacturers are changing the industry.

News
Attack of the spinning phones: how Samsung’s new models are being spruiked
By

Yup, it’s that time of year again (already?), when FOMO-suffering tech lovers get all wound up about another new gadget. And this time it’s Samsung’s turn, with the Samsung Galaxy S6 and the Samsung Galaxy S6 Edge released in New Zealand over the weekend. Here’s how Samsung and the main telcos are ensuring the upgrades continue. PLUS: the environmental perils of obsolescence and the idea of modular phones.

News
First basketball, now bikes: Spark backs public pedal power in Christchurch
By

Nielsen data from 2014 shows interest in cycling is increasing across all our major cities, with Christchurch showing the highest interest relative to its population size at 32 percent (since 2010 Auckland’s interest in cycling has increased the most, at seven percent to 29 percent). This is leading to a few tense discussions about safety and appropriate infrastructure to inspire more of it. But Spark has decided to tap into that interest and, in another slightly surprising marketing initiative that it says aligns with its ‘Never Stop Starting’ tagline, has announced it will be helping to launch a public bike share scheme in Christchurch in June.

News
Lightbox, Netflix, Quickflix and Neon vie for consumer attention
By

Lightbox has released two new TVCs by creative agency Consortium and production company Kontent in a continuation of its campaign, which has been rolling out since March with the aim of drawing attention to some of the SVOD provider’s more popular shows. But the Spark-owned SVOD service is by no means the only player in the market eager to get viewers’ attention, as Netflix, Quickflix and Neon also running campaigns that showcase their respective shows.

News
Whittaker’s sends New Zealanders on another gigantic Easter egg hunt
By

The Whittaker’s Big Egg Hunt NZ in support of The Starship Foundation ran again this Easter and saw 100 giant eggs created by leading and emerging artists hidden in Auckland, Wellington and Christchurch. The public had to scramble the streets for the artworks and download the app for a chance win four gold Whittaker’s Wabbit necklaces crafted by Partridge Jewellers. And of course, there were several brands involved.

News
Fluxx creates sustainable garden activation for SCA at Volvo Ocean Race
By

Throughout the month of March, Auckland was host to an international fleet of racing yachts and their crews taking part in the Volvo Ocean Race. After winning a three-way competitive pitch, experiential agency Fluxx was asked to come up with activation and sponsorship concepts for the SCA (known as Asaleo are in NZ) all-female racing team. In response to this brief, Fluxx worked with the global SCA and local Asaleo Care teams to bring their activation ideas to life.

News
Brands unleash April Fools’ Day trickery—UPDATED
By

Every year, brands tend to jump on special occasions with the enthusiasm of a cat attacking a red dot on a kitchen floor. And without fail this sees consumers inundated with promotional material related to Christmas, Easter, Valentine’s Day and pretty much any other day that has even slight significance to someone. So, in what has come to be an annual tradition, here’s a rundown of how various brands—including Google, Campbell Live, GrabOne and BMW—attempted to trick gullible consumers this year.

News
Not a shampoo ad: Colenso completes the ‘Must be Milk’ trilogy
By

Anchor has released the last in a three-part series of ads via Colenso BBDO and Flying Fish as part of the ‘Must Be Milk’ campaign, which stresses the importance of milk for healthy teeth, muscles and now hair. The latest instalment features a young Kiwi model called Imogen and plays out like a standard shampoo ad before shifting to something quite different.

News
DDB and Paw Justice reunite, take aim at puppy mills
By

After its last successful campaign, DDB has again teamed up with Paw Justice launching a campaign yesterday that aims to push sites such as Trade Me into incorporating regulations to stop puppy milling. As part of the campaign dubbed ‘Don’t Trade Me’, the agency and the not-for-profit listed auctions on Trade Me selling advertisements to support the campaign, and all of the ads sold out within the first five hours.

News
Hirepool swears in MediaR
By

Hirepool has brought mediaR onboard as its new full service partner following a “rigorous” creative pitch that is understood to have involved five agencies.

News
Valerie Adams teams up with Ecostore for healthy fundraising alternative
By

Despite how joyful we become when we see fundraising school kids knock on our door with a box full of chocolate or cookies, sadly, we know it’s not good for us—and this is what Ecostore is pushing in a fundraising initiative campaign where it’s teamed up with four-time world shot put champion Valerie Adams for ‘Good Soap for a Good Cause,’ which might see some fundraising groups selling bars of soap instead of chocolate.

News
Spark and Auckland Council break ground on the first of ‘The Boroughs’
By

Last year, Spark announced it was teaming up with Kiwi NBA player Steven Adams on a project dubbed ‘The Boroughs’ which would see it partner up with Auckland City Council to open five high-tech basketball courts. And today Spark and the Ōtara-Papatoetoe local board started construction on the first court at Otamariki Park in South Auckland.

News
Wellington City Council pedestrian safety campaign has an impact on impacts
By

One of the joys of Wellington is its compactness. And that means residents do a fair bit of walking. In the past five years, however, an average of 13 pedestrians have been involved in accidents on the golden mile each year. So Wellington City Council created a safety campaign that aimed to get Wellingtonians crossing the road with a “clear head” and it has slowly been rolling it out over print, video, outdoor and social media.

1 … 5 6 7 8 9