Auckland brand and packaging agency Brother Design maintained its good form at the Vertex Awards by picking up gold, silver and bronze awards at the latest edition of the annual show.
Every year, the awards are judged on creativity, marketability, and innovation and dedicated exclusively to new packaging designs for private label (home brand) product ranges, according to a release.
This year’s award winners were selected from entries coming from 21 countries and a total of 55 retailers.
Entries were judged by 16 industry leaders, agency directors and designers representing North America, South America, Asia, Europe and Australasia.
Brother Design picked up four awards for its design work for Foodstuffs New Zealand Limited, including two category-leading golds, a silver and a bronze.
The gold awards were for the Pams confectionary range in the Packaged Goods category, and the Neu personal care range of soaps, shampoos and deodorants in the New Brand category.
Designs for the Pams Fresh Pasta and Sauces range picked up silver in the Fresh category.
And Bronze was awarded in the Healthcare category for the Pams Feminine Hygiene range.
“The results are especially impressive for Brother Design and Foodstuffs when you consider that they position our work on a par with, or even superior to, designs that were created for international retail giants including the likes of Tesco’s, Waitrose and Safeway,” says Brother business development director Jenny McMillan.
Foodstuff national private label manager Jocelyn McCallum says the awards more than validate their [Foodstuff’s] commitment to Brother Design.
“Packaging design is a critical part of the purchase decision and importantly it also allows us to cultivate positive relationships with our customers beyond the store experience [and] to have the designs confirmed as world leading in creativity, marketability and innovation confirms that by working with the team at Brother we are on the right track,” said McCallum.
Brother Design has also seen previous success, walking away with four golds and the coveted ‘Best of Show’ gong at the Vertex Awards last year (in the latest edition, the ‘Best in Show’ gong went to Spain’s Supperstudio for its work on the Eroski home brand products).
The biggest winner of the show was Brother’s packaging for Pams flour, which picked up a gold in the packaged goods category and was also recognised as the best piece of work entered into the competition.
Comments posted on the Vertex website heaped praise on the creative efforts of Brother, placing particular emphasis on the way in which the branding imagery hinted at nostalgic moments that typify the experience of baking.
Brother’s other three golds came for the packaging designs of Pams milk (milk, cream and butter category), Pams premium ice cream (frozen category) and Pams nappies (baby range category).