Nespresso goes back to its beginnings

Nespresso gives a rare glimpse into the lives of its Colombian coffee farmers with the help of George Clooney.

Called ‘The Choices we make’, the advertising campaign looks tells the personal stories of the farmers and how they’ve benefited from Nespresso and its AAA Sustainable Quality program.

In the film, Clooney plays narrator and introduces the audience to Humberto, a coffee farmer who has been able to support his daughter’s passion for butterflies all the way to university. Meanwhile, an online content hub has been created to share stories of other farmers and their families.

The AAA Sustainable Quality program sees Nespresso work directly with farmers to create sustainable coffee farming practices that increase the coffee quality, farmers’ productivity and the viability of their farms.