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Crave expands into Wellington with new senior business director
Full-service creative agency Crave is expanding into Wellington. The expansion strengthens the agency’s ability to support clients across both the private and public sectors and marks its continued growth.
Leading the move is Hannah Titheridge, who joins the business as senior business director.
Bringing more than 14 years’ experience across New Zealand and the UK, Titheridge has built a career with some of the industry’s most respected agencies, including VML, Uncommon London, Imagination and Stanley Street.
Her experience spans integrated brand campaigns, strategic communications and complex client leadership, delivering work across television, digital, social, print, experiential and out of home.
A real asset
Crave co-founder and CEO Daniel Hopkirk says Wellington has always been an important market for the agency.
“We’ve worked with clients in Wellington for several years, and it felt like the right time to establish a stronger presence on the ground. Hannah is exactly the kind of person you want leading that next chapter.
“Hannah has a rare mix of strategic thinking, outstanding client leadership and hands-on production and digital expertise. That makes her something of a unicorn in our industry.
“She understands how modern communications work from the inside out, and she’ll bring enormous value to both our existing clients and those looking for a different kind of agency partner. Her knowledge of the Wellington market will be a real asset as we grow.”
Shape the next phase of growth
James Blackwood, co-founder and chief creative officer, says the appointment is about investing in relationships as much as capability.
“We’ve always believed the best work comes from being close to our clients. Hannah brings the experience, curiosity and commercial thinking that fits perfectly with how we like to work.
“She’s smart, collaborative and genuinely enjoys solving complex business problems. We’re looking forward to seeing her help shape our next phase of growth in Wellington.”
On the appointment, Titheridge says she’s energised by the opportunity: “Crave has genuine ambition and a real desire to push boundaries for their clients.
“I’m excited to bring that energy to Wellington and keen to join forces and collaborate with the wider team, building on the momentum created by Crave’s recent senior creative appointments.”
