Kantar’s August Ad Impact Award goes to Toyota NZ for its distinctively meta execution, ‘Is this an ad for Toyota, or is it just New Zealand?’ – a clever spotlight on the brand’s dominant presence across Aotearoa, showing that no matter the journey or the driver, there’s a Toyota for everyone. The ad delivers on 3 key pillars:
- Branding
- Enjoyment
- Impact
See the below infographic for more information about the August Kantar Ad Impact Award.
