Chery, Marvel and Val Morgan’s cinema collaboration: ‘a big bold statement’

Chery Motor has announced a collaboration with Marvel Studios’ The Fantastic Four: First Steps and Val Morgan for the launch of its new hybrid SUV range across Aotearoa and Australia. 

Cinematic launch events are being held at HOYTS locations across both countries, which included a special screening in Auckland at HOYTS Sylvia Park on July 26.

“This collaboration is an exciting opportunity to introduce Kiwi families to our new TIGGO Super Hybrid line-up in a fun and memorable way,” says Chery Australia chief operating officer Lucas Harris. “Cinema is an incredibly powerful platform, and this collaboration allows us to make a big, bold statement about the future of Chery in Australia and New Zealand.” 

In Sydney, the flagship event will include a full-scale brand takeover of HOYTS Entertainment Quarter – the first time a brand has ever taken over the entire venue. 

More than 1,300 guests will attend two exclusive screenings of Marvel Studios’ The Fantastic Four: First Steps on opening weekend, complete with immersive foyer activations and vehicle showcases.

The events are showcasing four new cars in the TIGGO hybrid SUV line-up, the TIGGO 7, TIGGO 8 and TIGGO 9.

Val Morgan group partnership director Julia Willing says the team is thrilled to be working with Chery to bring this movie collaboration to life.

“Delivering a multi-event and comprehensive media campaign to connect with families and fans across Val Morgan’s cinema, outdoor and digital network. It’s a brilliant example of how Val Morgan can deliver integrated brand storytelling across our three unique channels with cohesion, creativity and scale.”