Take your cinema dreams to the Xtreme at HOYTS

HOYTS is launching a new campaign to showcase and expand its HOYTS Xtremescreen experience. It’s where movies are not just watched – they’re made Xtreme!

Already popular across Australia and New Zealand, HOYTS Xtremescreen delivers an unforgettable cinema experience. It combines Xtreme sound, comfort and size on a truly epic scale.

Now, HOYTS is putting Xtremescreen centre stage with a major new marketing push. The campaign spans digital, out of home, programmatic, radio and in-cinema channels. It aims to ensure more cinemagoers can experience movies at their biggest and best.

HOYTS Group CEO and president Damian Keogh says the campaign comes as audiences seek deeper, more immersive entertainment experiences.

“With HOYTS Xtremescreen, you are not just watching a story, you are stepping inside it.

“HOYTS has always been at the forefront of innovation. This campaign is about reminding audiences just how incredible the big-screen experience can be,” Keogh adds.

“From breathtaking visuals and powerful surround sound to spacious seating and premium comfort, HOYTS Xtremescreen is also designed to take every cinema visit to the next level.

“And with even more HOYTS Xtremescreen locations rolling out, it is now easier than ever to experience the ultimate movie moment.”

The campaign captures the electrifying energy of HOYTS Xtremescreen. It offers something for every movie lover – whether you’re chasing adrenaline, laughs, nostalgia or thrills.

HOYTS continues to lead the market in premium large-format cinema. With 78 HOYTS Xtremescreens across 44 locations throughout Australasia, it operates the largest network of its kind in the region.